Telum Media

Telum Media has carved out a distinct niche in the public relations and communications landscape by focusing exclusively on the Asia Pacific region, including Southeast Asia, East Asia, Australia, New Zealand, and the Middle East. Founded in 2013 and headquartered in Singapore, the company specializes in media intelligence and relationship management, offering a platform that directly connects PR professionals with journalists. Unlike many global tools that treat this region as an afterthought, Telum Media is built from the ground up to serve the specific media ecosystems of these markets. Its core value proposition lies in providing verified, local media contacts and real-time intelligence, addressing a common pain point for communications teams operating across diverse cultural and linguistic environments.

How Telum Media Applies Its Expertise

The primary function of Telum Media is to streamline media outreach through a centralized platform. The company maintains a comprehensive database of media contacts that are regularly updated to ensure accuracy, which is a critical factor given the high turnover in journalism. Users can filter these contacts by beat, location, publication, or language, making it easier to target relevant journalists. A standout feature is the "media request" function, where journalists post specific calls for expert sources. This reverses the traditional outreach model, allowing PR professionals to respond to journalists actively seeking information. Additionally, Telum Media provides news alerts and monitoring services, helping users track coverage and stay informed about industry developments. The platform also includes tools for organizing media lists, sharing contacts within teams, and analyzing outreach performance. By focusing on local intelligence, Telum Media helps PR teams build more meaningful and responsive relationships with the media in Asia Pacific.

Services and Capabilities

Telum Media offers a suite of tools designed to support the full cycle of media relations. While the company does not provide traditional PR strategy or content creation, its platform complements these activities. Based on its offerings and industry keywords, typical services include:

• Media contact database with verified journalist profiles across Asia Pacific
• Real-time media requests from journalists seeking expert sources
• Media list management and contact organization tools
• Media monitoring and news alert services
• Media contact filtering and analytics for targeted outreach
• Contact import/export and team sharing capabilities
• Web search portals and information services for research

These services are delivered through a software-as-a-service model, making them accessible to teams of varying sizes. The platform is particularly useful for tracking media updates, organizing contacts, and measuring the effectiveness of PR efforts.

Who Telum Media Works With

Telum Media serves a broad range of clients within the public relations and communications field. Its primary users are in-house PR teams at corporations, agencies managing multiple clients, and communications professionals working in government or non-profit organizations. Because the platform focuses on media intelligence rather than full-service PR, it is a good fit for teams that already have established strategies but need better tools for outreach and monitoring. Companies with a strong presence in Asia Pacific or those looking to expand into the region will find Telum Media particularly valuable. The company is headquartered in Singapore, with additional offices in Sydney, Australia, and employs around 145-151 people. This regional focus means that clients benefit from local expertise and a deep understanding of media dynamics in markets like China, Japan, Australia, and Southeast Asia.

For PR and communications teams seeking to improve their media relationships in Asia Pacific, Telum Media offers a practical, data-driven solution. Its emphasis on verified contacts and real-time journalist requests helps bridge the gap between communicators and the press. While it does not replace the need for strategic counsel, it provides the foundational intelligence that makes outreach more efficient and effective. Based in Singapore, Telum Media is a dedicated tool for professionals who require accurate, up-to-date media information across one of the world's most complex and fast-moving regions.