Ten90 Media

Based in Dallas, Texas, United States, Ten90 Media operates at the intersection of traditional journalism and modern digital communications. The Dallas-Fort Worth metroplex is home to a diverse mix of corporate headquarters, fast-growing startups, and national media outlets, creating a competitive environment where effective public relations can make a significant difference. Ten90 Media positions itself within this landscape as a boutique agency that draws on deep media industry experience to help clients secure meaningful coverage across print, broadcast, and digital channels.

Background and Core Approach

Ten90 Media was founded by Chris Coats, a veteran journalist with over 15 years of experience working for major national publications including People Magazine, Us Weekly, and The Dallas Morning News. This background gives the agency a distinct advantage: the team understands how newsrooms operate, what editors are looking for, and how to craft stories that resonate with both journalists and audiences. Rather than relying on generic press releases, Ten90 Media focuses on building genuine relationships between clients and the media, leveraging Coats's extensive network of contacts in entertainment, business, and lifestyle journalism. The agency also integrates social media strategy into its offerings, recognizing that today's PR landscape requires a coordinated approach across earned, owned, and paid media.

Services and Specialties

While the agency works across multiple industries, its core expertise lies in media relations, digital storytelling, and strategic communications. Based on the agency's background and client roster, Ten90 Media likely offers a range of services designed to help businesses and individuals increase their visibility and credibility. These may include:

• National and local media relations (print, TV, radio, online)
• Social media management and content creation
• Crisis communications and reputation management
• Executive thought leadership and bylined articles
• Podcast development and guest booking
• Book publicity and author branding
• Event promotion and red-carpet coverage
• Digital media strategy including influencer outreach

The agency's experience with high-profile events such as the Emmy Awards, Super Bowl, and NBA All-Star Game suggests a particular strength in entertainment and sports PR, though it also serves clients in technology, consumer goods, and professional services. Ten90 Media's ability to work with both multi-million dollar companies and individual professional athletes demonstrates flexibility in adapting its approach to different budgets and goals.

Client Profile and Industry Focus

Ten90 Media serves a varied clientele that includes established businesses, emerging brands, and public figures. The agency's work spans industries such as consumer internet, information technology, and digital media, as well as more traditional sectors like retail and professional services. Given Coats's background in celebrity journalism, the agency is particularly well-suited for clients who need to navigate the intersection of personal branding and media exposure. The agency also benefits from its founder's academic involvement—Coats teaches at Southern Methodist University in Dallas, which keeps the team connected to emerging trends in journalism and PR education. Additionally, her participation in Harvard Graduate School of Education's leadership program reflects a commitment to continuous learning and strategic thinking.

For organizations or individuals seeking a PR partner with genuine media connections and a track record of securing high-impact coverage, Ten90 Media offers a credible, hands-on alternative to larger agencies. The firm's boutique size allows for personalized attention, while its founder's national experience provides access to top-tier media outlets. Whether the goal is to launch a product, promote a book, or build a public profile, Ten90 Media brings a journalist's eye for story and a strategist's understanding of today's fragmented media environment.