That PR Firm

Based in the bustling commercial hub of Mumbai, India, That PR Firm was established in 2020 to help businesses navigate the increasingly complex media and communications landscape. Operating from its headquarters on New Link Road, the agency serves a diverse range of clients who require strategic public relations support in a market where competition for audience attention is intense. Mumbai, as India’s financial and entertainment capital, presents unique opportunities and challenges for brand storytelling, making local expertise a valuable asset for any communications partner.

Strategic Communications and Media Relations

That PR Firm focuses on building and protecting brand reputation through a combination of media relations, crisis management, and content creation. The agency’s core offering revolves around cultivating strong connections with journalists, editors, and influencers to secure meaningful coverage for its clients. In addition to traditional media outreach, the firm provides crisis communication planning and execution, helping organizations respond effectively to reputational threats. Their content services range from press releases and blog posts to more comprehensive messaging frameworks designed to resonate with target audiences.

The agency also extends its capabilities into social media strategy and event management, recognizing that modern public relations requires an integrated approach. By coordinating online engagement with offline events, That PR Firm aims to create cohesive campaigns that reinforce brand narratives across multiple touchpoints. Their work is grounded in a personalized methodology, where strategies are tailored to each client’s specific goals and challenges rather than relying on one-size-fits-all templates.

Services and Specialties

That PR Firm offers a range of services typical of a full-service communications agency, with an emphasis on strategic counsel and execution. Their likely service offerings include:

• Media relations and press outreach
• Crisis and issues management
• Content creation and copywriting
• Social media strategy and management
• Event planning and execution
• Brand messaging and narrative development
• Reputation management
• Influencer engagement

These services are designed to support clients across various industries, though the agency’s stated focus on public relations and communications suggests they are particularly well-suited for organizations that require dedicated media attention, thought leadership positioning, or help managing public perception.

Operational Approach and Client Fit

That PR Firm positions itself as a results-driven partner that values transparency and ethical practices. The agency’s team brings experience from multiple sectors, allowing them to bring informed perspectives to each engagement. Their approach is client-centric, with a strong emphasis on understanding the unique dynamics of each business before crafting a communications plan. For companies in Mumbai and across India that are looking for a reliable PR partner with a focus on measurable outcomes, That PR Firm offers a blend of local market knowledge and professional expertise. The agency is particularly well-suited for small to mid-sized businesses, startups, and growing organizations that need strategic communications support without the overhead of a large multinational agency. Whether navigating a crisis, launching a new product, or simply building brand awareness, clients can expect a hands-on, collaborative relationship from the team at That PR Firm.