Thataway Communications

Thataway Communications is a strategic communications consultancy based in Atlantic Canada, serving a diverse range of clients including startups, non-profits, community organizations, and established enterprises. The firm focuses on helping organizations articulate a clear sense of purpose and engage stakeholders in meaningful ways. Whether a client is launching a new initiative, navigating a period of change, or seeking to strengthen its brand narrative, Thataway Communications provides the strategic counsel needed to align messaging with mission.

How Thataway Communications Helps

The core of Thataway Communications’ approach is about sparking shared purpose and bringing people along on a journey. This involves more than just crafting press releases or managing media relations; it’s about building the internal and external communications infrastructure that supports long-term goals. The consultancy works closely with leadership teams to define key messages, identify target audiences, and develop integrated strategies that resonate. By emphasizing clarity and authenticity, Thataway Communications helps clients foster trust and drive engagement among employees, customers, partners, and the broader community.

Services Offered

While the specific service menu is tailored to each client’s needs, Thataway Communications typically offers a range of strategic communications and public relations services. Based on the firm’s focus on purpose-driven work and its location in Halifax, Canada, the following capabilities are likely part of its offering:

• Strategic communications planning and messaging frameworks
• Brand storytelling and narrative development
• Media relations and earned media campaigns
• Crisis communications and issues management
• Internal communications and employee engagement
• Stakeholder engagement and community relations
• Content creation (speeches, op-eds, reports, digital content)
• Social media strategy and digital communications
• Change communications for organizational transitions
• Communications training and coaching for executives

These services are delivered with a focus on measurable outcomes, whether that means increased media coverage, improved stakeholder sentiment, or stronger alignment within an organization.

Location and Regional Focus

Thataway Communications is headquartered in Halifax, Nova Scotia, Canada, placing it at the heart of Atlantic Canada’s growing business and innovation ecosystem. Halifax is home to a vibrant mix of startups, universities, healthcare institutions, and cultural organizations, all of which can benefit from strategic communications support. The firm’s deep understanding of the local market—including its media landscape, business culture, and community dynamics—allows it to provide insights that national or international agencies might miss. At the same time, Thataway Communications serves clients across Canada and beyond, leveraging its Halifax base as a foundation for broader regional and national work.

Thataway Communications is a good fit for organizations that value strategic thinking over tactical execution alone. Startups looking to build their brand from the ground up, non-profits seeking to amplify their impact, and enterprises navigating change will all find value in the consultancy’s approach. The firm is particularly well-suited for clients who want to move beyond simple press release distribution and instead build a communications function that genuinely supports their mission and growth. Based in Halifax, Canada, Thataway Communications offers a blend of local expertise and strategic sophistication that can help any organization find its voice and connect with the people who matter most.