The Bonita Project
The Bonita Project is a public relations agency based in New York (founded 2018).
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About The Bonita Project
The Bonita Project is a Latinx-owned public relations, marketing, and influencer agency headquartered in New York, United States, at 52 Mercer St, New York, New York 10013. Founded in 2018 by Danielle Alvarez, the agency was created to address a persistent gap in how brands communicate with multicultural communities, particularly Latinx audiences. Based in Brooklyn, The Bonita Project brings a bicultural perspective to every campaign, drawing on the lived experiences of its team—known as the "Bonita Gang"—to craft strategies that feel authentic rather than performative. The agency has received recognition from notable media outlets for its innovative approach to connecting brands with Latinx consumers, and its work consistently highlights the brand loyalty and social engagement of these communities.
Specialist Expertise in Multicultural and Influencer Marketing
The Bonita Project’s core strength lies in its deep understanding of multicultural marketing, with a particular focus on Latinx, BIPOC, and LGBTQIA+ audiences. Unlike agencies that treat diversity as an afterthought, The Bonita Project integrates cultural representation into every layer of its work—from media relations and influencer management to content creation and experiential events. The agency’s bicultural team ensures that messaging resonates authentically, avoiding stereotypes while celebrating the nuances of identity. This expertise is especially valuable for beauty, fashion, and lifestyle brands seeking to build genuine connections with communities that are often underserved by mainstream PR. The Bonita Project also supports BIPOC and LGBTQIA+ creators through initiatives like creator grants and industry mixers, reinforcing its commitment to community building beyond client campaigns.
Services and How They Apply Them
The Bonita Project offers a comprehensive suite of services tailored to brands that want to engage multicultural audiences effectively. These include:
- Media relations and executive positioning
- Influencer marketing and influencer management
- Experiential events and community outreach
- Social media management and content creation
- Brand partnerships and creative mailers
- Copywriting and cultural strategy
The agency applies these services through a lens of cultural fluency. For example, its influencer marketing goes beyond simple product placement; it involves identifying creators whose personal narratives align with the brand’s values and who have genuine influence within their communities. Similarly, experiential events are designed to foster real-world engagement, often featuring industry mixers that double as community-building opportunities. The Bonita Project’s creative mailers are another standout tactic—physically sending curated packages that reflect cultural touchpoints, which often generate organic social media features and earned media coverage. By blending traditional PR tactics with modern influencer and content strategies, the agency helps clients cut through the noise in a crowded media landscape.
Who They Work With
The Bonita Project is best suited for beauty, fashion, and lifestyle brands that recognize the importance of diversity marketing but may lack the internal expertise to execute it authentically. The agency also works well with companies looking to expand their reach within Latinx, BIPOC, and LGBTQIA+ communities, whether through brand partnerships, social media management, or community outreach. Brands that value cultural representation and want to avoid tokenism will find a natural partner in The Bonita Project, as the agency’s processes are built on genuine relationships and bicultural understanding. Additionally, startups and established companies alike can benefit from the agency’s ability to blend public relations and communications services with influencer management and experiential events, creating holistic campaigns that drive brand engagement and loyalty. Based in New York, United States, The Bonita Project serves clients both locally and nationally, leveraging its New York City base to access a diverse talent pool and media ecosystem.
Key facts
- Team size: 1-10 employees
- Headquarters: 52 Mercer St, New York, New York, United States, 10013
- Address: 52 Mercer St , New York New York United States 10013
- SIC codes: 7311
Keywords & focus
Topics and areas The Bonita Project works with.
- marketing
- public relations
- influencer marketing
- multicultural
- public relations & communications services
- media relations
- marketing and advertising
- latinx-owned media agency
- bipoc & lgbtqia+ creators support
- brand partnerships
- influencer management
- diversity marketing
- multicultural communities
- community building
- experiential events
- community outreach
- creative mailers
- content creation
- public relations agencies
- cultural representation
- services
- social media features
- multicultural marketing
- public relations and communications
- media and content creation
- social media management
- creator grants
- brand engagement
- industry mixers
- copywriting
- +5 more
Technologies
Gmail, Google Apps, Slack, Mobile Friendly, Typekit, YouTube, Squarespace ECommerce, Circle, Remote
Industries served by The Bonita Project
The Bonita Project works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Bonita Project
Common questions and answers about The Bonita Project, their services, location, and how to work with them.
- Where is The Bonita Project located?
- The Bonita Project is headquartered in New York.
- What services does The Bonita Project offer?
- The Bonita Project offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Bonita Project serve?
- The Bonita Project serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Bonita Project a verified PR agency?
- The Bonita Project is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Bonita Project?
- You can visit their website at http://www.thebonitaproject.com
- How many reviews does The Bonita Project have?
- The Bonita Project has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Bonita Project founded?
- The Bonita Project was founded in 2018.
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