The Burgett Group, Inc.

The Burgett Group, Inc. is a strategic communications firm based in Sacramento, United States, that provides public relations and marketing services with a particular focus on entertainment, lifestyle, and non-profit clients. Founded in 2009, the company has developed a reputation for designing full-scale campaigns that blend traditional media outreach with modern digital strategies. The agency’s work spans event publicity, media relations, brand positioning, and social cause public relations, often serving clients who seek to amplify their visibility in crowded marketplaces.

Services and Specialties

While The Burgett Group, Inc. offers a broad range of public relations & communications services, its core expertise lies in generating media coverage and managing high-profile events. The agency is particularly known for its work in film and entertainment publicity, including film festival PR, celebrity event PR, and celebrity outreach campaigns. It also provides media strategy, press conference planning, and media tours, helping clients navigate the complexities of earned media. In addition, the firm offers organic lead generation, online marketing, and social media management, ensuring campaigns have a cohesive presence both offline and online. The Burgett Group, Inc. also emphasizes media relations training, equipping clients with the skills to handle interviews and press interactions effectively.

• Event publicity and press conference planning
• Film festival PR and film & television publicity campaigns
• Celebrity event PR and celebrity outreach campaigns
• Media strategy, media tours, and media outreach strategy
• Brand positioning and strategic communications
• Social cause public relations and conscious business marketing
• Online marketing and social media management
• Organic lead generation and visibility campaigns
• Media relations training and PR campaigns

Who They Help

The Burgett Group, Inc. primarily serves clients in the entertainment, lifestyle, and non-profit sectors. The agency has experience working with film and television projects, high-profile events, and product launches, as well as cause-driven organizations. Founder Heather Burgett, who has over 25 years of industry experience, has built the firm to cater to purpose-driven women thought leaders through the Shine Collective, an online community that provides education and support. This dual focus allows The Burgett Group, Inc. to serve both established brands and emerging entrepreneurs who are looking to increase their impact and revenue through strategic communications.

Approach and Philosophy

The agency’s approach is rooted in strategic communications that prioritize authenticity and visibility. The Burgett Group, Inc. designs full-scale campaigns that integrate media outreach, branding, and digital marketing to create cohesive narratives for its clients. The firm emphasizes conscious business practices and social cause public relations, aligning its work with clients who value purpose-driven messaging. The agency also operates PR Stars, an online educational platform that provides training and consulting services to women in business, reflecting a commitment to empowering others in the field. This educational component complements the firm’s client work, offering a holistic view of public relations that extends beyond traditional agency services.

Location and Credentials

Headquartered at 4111 N Freeway Blvd in Sacramento, California, United States, The Burgett Group, Inc. serves clients both locally and nationally. Sacramento’s position as California’s capital provides the agency with access to a diverse range of industries, including government, non-profit, and entertainment. The firm’s location also allows it to tap into the broader California market, including the film and entertainment hubs of Los Angeles and the Bay Area. The Burgett Group, Inc. has been recognized for its work in the public relations field, though specific awards are not detailed in its public profile. The agency’s longevity—operating since 2009—speaks to its stability and ability to adapt to changing media landscapes.

The Burgett Group, Inc. is a good fit for entertainment and lifestyle brands, non-profit organizations, and purpose-driven entrepreneurs who need strategic media coverage and event publicity. Clients who value a blend of traditional PR tactics with modern digital strategies, and who appreciate a firm that understands the nuances of conscious business and social cause marketing, will find the agency’s services particularly relevant. For those seeking a partner in Sacramento, United States, that can handle everything from film festival PR to media relations training, The Burgett Group, Inc. offers a comprehensive suite of public relations & communications services.