The Garry South Group, Inc.

The Garry South Group, Inc. is a strategic communications consulting firm that focuses on public relations, public affairs, and political campaign management. Based in Santa Monica, United States, the agency has built a reputation for providing counsel across a range of high-stakes environments, from federal and statewide campaigns to corporate communications and international recruiting. Founded in 2005, the firm operates with a lean, partner-led model that emphasizes direct senior-level involvement on every client engagement.

Core Services and Specialties

The Garry South Group, Inc. offers a comprehensive suite of services designed to meet the needs of clients in both the political and corporate spheres. Their expertise spans campaign management, media relations, and strategic messaging, with a particular strength in navigating complex regulatory and public opinion landscapes. Below is a list of the agency's primary service areas:

• Federal and statewide campaign management
• Corporate strategy, positioning, and messaging
• Crisis management and public affairs consulting
• Media relations training and management
• Advertising (print, radio, and broadcast)
• Public speaking and presentation coaching
• International recruiting and marketing communications programs
• Asia-Pacific corporate and trade communications

These services are delivered with a hands-on approach, leveraging the combined 50 years of experience of the two partners. The firm's work often involves helping clients articulate clear narratives, manage reputational risk, and execute targeted communications campaigns across multiple channels.

Methodology and Approach

The Garry South Group, Inc. operates on the principle that effective communications require a deep understanding of the client's objectives and the political or market context. The firm's methodology typically begins with a thorough assessment of the client's current positioning, followed by the development of a tailored strategy that aligns messaging with desired outcomes. For political campaigns, this might involve crafting a narrative that resonates with voters, while for corporate clients, the focus could be on building brand trust or managing a crisis. The agency emphasizes the importance of clear, consistent communication and often provides media training to ensure clients are prepared to deliver their messages effectively. The partners are known for their ability to work across borders, with experience in North America, Asia-Pacific, and Europe, making them a versatile choice for clients with international operations.

Location and Market Reach

Headquartered at 1223 Wilshire Blvd in Santa Monica, California, The Garry South Group, Inc. is situated in one of the United States' key media and business hubs. This location allows the firm to stay connected to the pulse of national politics, entertainment, and corporate communications. Despite its West Coast base, the agency's work extends far beyond Southern California, with a client portfolio that includes federal and statewide campaigns, as well as corporate and trade communications in the Asia-Pacific region. The firm's ability to manage both domestic and international projects is a distinct advantage for organizations seeking a partner with a broad geographic perspective.

The Garry South Group, Inc. is a strong fit for political candidates, advocacy groups, corporations, and organizations that require high-level strategic counsel in public affairs, crisis management, or campaign communications. Clients who value direct access to seasoned partners with decades of experience will find the agency's boutique structure particularly appealing. Whether navigating a contentious election, launching a corporate initiative, or expanding into new international markets, the firm offers the focused expertise needed to achieve meaningful results.