The Good Lobby France

Based in Paris, France, The Good Lobby France operates at the intersection of public relations, advocacy, and civil society empowerment. As the French branch of a broader European network, it is headquartered at 250 Rue Saint-Jacques in the 75005 arrondissement, placing it within a city that is both a hub for international NGOs and a central stage for French policy debates. In a country where lobbying has historically been dominated by corporate interests, The Good Lobby France works to rebalance public decision-making by equipping underrepresented groups with the tools and strategies needed to influence policy. Its location in Paris allows it to engage directly with national institutions, media, and other advocacy organizations, while its focus on transparency and democratization sets it apart from traditional PR consultancies.

What They Do: Democratizing Lobbying Through Advocacy and Training

The Good Lobby France is a nonprofit that provides pro bono consulting, research support, and advocacy training to civil society actors. Its core mission is to make lobbying more accessible and transparent by shifting the focus from corporate influence to public interest. The organization offers strategic advice to local nonprofits, helping them design and execute public policy campaigns that amplify their causes. It also conducts research on lobbying transparency, producing studies that shed light on how decisions are made and who influences them. Through advocacy workshops and training sessions, The Good Lobby France empowers activists, community leaders, and marginalized groups with practical skills for policy influence, such as coalition building, media engagement, and direct advocacy. Additionally, the organization runs the Good Lobby Awards, an annual event in Paris that celebrates citizen-led projects driving social change, further reinforcing its commitment to grassroots activism and public participation.

Who They Serve: Nonprofits, Activists, and Progressive Stakeholders

The primary clients and partners of The Good Lobby France are nonprofits, activists, progressive businesses, and philanthropies seeking to engage in public policy advocacy. The organization specifically targets groups that are often excluded from the lobbying process, including those advocating for civil rights, social inclusion, and the rights of vulnerable populations. By providing pro bono consulting and legal services, The Good Lobby France helps these organizations navigate complex policy environments and build effective advocacy campaigns. It also collaborates with a volunteer network of professionals—lawyers, communications experts, and policy specialists—who contribute their expertise to support citizen mobilization and policy reform. This model is particularly suited for groups working on issues like social exclusion, democratic institutions, and public participation, where traditional PR agencies may lack the specific focus on grassroots activism and advocacy for marginalized communities.

Core Services and Specialties

While The Good Lobby France offers a range of services tailored to civil society, its expertise can be broadly categorized into the following areas:

• Pro bono consulting and strategic advice for nonprofits on public policy campaigns
• Advocacy workshops and training programs on citizen participation and public engagement tools
• Research and studies on lobbying transparency and corporate influence
• Policy advocacy support for grassroots activism and social inclusion initiatives
• Legal services and advocacy education for marginalized groups
• Event organization, including the Good Lobby Awards, to showcase citizen-led projects

Who They Are a Good Fit For

The Good Lobby France is an ideal partner for nonprofits, community organizations, and progressive businesses based in France that want to influence public policy but lack the resources or expertise to navigate the lobbying landscape. It is particularly well-suited for groups focused on social justice, environmental issues, or democratic reform, as well as those representing marginalized voices. Unlike traditional PR agencies, The Good Lobby France prioritizes transparency and public interest, making it a strong choice for clients who value ethical advocacy over corporate spin. Whether working on local campaigns in Paris or national policy debates across France, the organization provides the tools, training, and network needed to amplify civil society’s role in shaping public debate.