The Graubard Group

The Graubard Group, operating out of PRINCE, New York, in the United States, has been providing public relations and communications services since 1992. The agency positions itself as a strategically oriented marketing communications company that serves a select group of clients, offering the performance of a large agency at a smaller firm's fee. The Graubard Group focuses on delivering creative and intelligent counsel, streamlined account management, and measurable results, working with an exclusive list of clients that demand a high standard of excellence.

Who They Serve and How They Help

The Graubard Group primarily serves Fortune 500 companies, sports organizations, and consumer product brands. Their client roster has included major names such as Wal-Mart, Time Inc., Verizon, General Mills, Major League Baseball, the NHL, Nike, and Leica Camera. The agency's approach is tailored to clients who value strategic thinking and strong media relationships over volume-driven, factory-style PR. The Graubard Group emphasizes long-term relationships with key reporters and editors in influential consumer and business media, helping clients expand their influence across various channels.

Services and Specialties

While The Graubard Group does not list specific service categories in their profile, their work with nonprofit, sports, and consumer clients suggests a range of capabilities. Based on their industry focus and keywords such as nonprofit pr, sports pr, and consumer pr, the agency likely offers the following services:

• Nonprofit public relations and communications strategy
• Sports public relations and media outreach
• Consumer public relations and brand storytelling
• Media relations and press campaign management
• Crisis communications and reputation management
• Strategic messaging and content development
• Event promotion and media event coordination
• Influencer and stakeholder engagement

The Graubard Group's work in sports PR, for example, involves promoting leagues and brands like Major League Baseball and Nike, while their consumer PR efforts extend to household names like General Mills and Leica Camera. This breadth indicates a flexible approach to communications that can adapt to different industries and client sizes.

Location and Market Position

Based in PRINCE, New York, United States, The Graubard Group operates from a strategic location in one of the world's major media and business hubs. PRINCE's proximity to key media outlets and corporate headquarters in New York City likely benefits the agency's ability to maintain strong relationships with journalists and editors. The Graubard Group's longevity since 1992 and its work with both Fortune 500 companies and sports/consumer clients suggest a stable and experienced firm that values quality over quantity.

Who The Graubard Group Is a Good Fit For

The Graubard Group is best suited for organizations seeking a boutique agency with big-agency capabilities and a focus on results. This includes nonprofits needing strategic PR support, sports leagues or brands looking to enhance their media presence, and consumer product companies aiming for targeted communications. The agency's emphasis on an exclusive client list and high standards makes it a good fit for clients who want personalized attention and deep media connections without the overhead of a larger firm. However, those seeking a wide range of digital or social media services or a high-volume, low-touch approach may find the agency's model less aligned with their needs.