The Guarisco Group

The Guarisco Group is a boutique media relations agency based in Woodstock, United States, that focuses on earning media coverage for thought leaders, authors, and executives. Founded in 2001 by former CNN senior producer and director of guest booking Wendy Guarisco, the agency brings a newsroom perspective to its work. Now led alongside her daughter and Managing Partner, Emilia Gledhill, the team specializes in helping subject matter experts gain visibility and credibility through strategic media placement.

Services and Specialties

The agency's core offering revolves around earned media, with a strong emphasis on securing placements across national broadcast, digital, print, and podcast outlets. Drawing on decades of newsroom experience, The Guarisco Group provides a range of services designed to position clients in front of key audiences. Their approach combines media strategy, content creation, and direct pitching to journalists and producers. Key services include:

• Media connections and outreach
• Content creation (press releases, op-eds, talking points)
• Media training and message development
• Brand strategy and positioning
• Marketing communications support
• Social media management
• Advertising creation and placement
• Public relations and communications strategy

Who They Help

The Guarisco Group primarily works with thought leaders, nonfiction authors, and executives who want to step into the national spotlight. The agency is particularly suited for individuals with deep expertise in their fields—whether in business, health, technology, or other areas—who need help translating that knowledge into media opportunities. Their clients often seek to build authority, promote a book or project, or establish themselves as go-to sources in their industries. The agency also serves organizations and brands that require strategic communications support, though the emphasis remains on personal brand building for key spokespeople.

Approach and Philosophy

The agency's methodology is rooted in a proven combination of strategy, media training, and high-impact earned media placement. The Guarisco Group's team, which includes former journalists and producers, understands what makes a story newsworthy and how to pitch it effectively. They begin with a media readiness audit to assess a client's current visibility and identify opportunities. From there, they craft a tailored plan that may include media training to sharpen messaging, followed by targeted outreach to specific reporters, editors, and producers. The goal is to secure coverage that builds momentum—whether through a national TV segment, a feature in a major magazine, a digital article, or a podcast interview. The agency emphasizes timing and relevance, aiming to place clients at the right moment to maximize impact.

Location and Credentials

Headquartered at 1025 Rose Creek Dr in Woodstock, Georgia, United States, The Guarisco Group serves clients both domestically and internationally. While the agency is based just outside of Atlanta, its reach extends to national and global media outlets. The firm's longevity—operating since 2001—and its leadership's background at CNN provide a foundation of credibility and media relationships. The agency offers a free Media Readiness Audit to prospective clients, allowing them to evaluate their current media positioning before committing to a full engagement.

The Guarisco Group is a strong fit for experts and authors who want to elevate their authority through strategic media relations. If you have a well-defined area of expertise and are ready to pursue national or international coverage, the agency's newsroom-informed approach can help turn that goal into tangible results. Their focus on earned media and personal branding makes them particularly valuable for those seeking to build long-term visibility and credibility.