The Kelley Group

Based in Richardson, United States, The Kelley Group operates as a public relations and communications consultancy with a strong foundation in content creation and media strategy. Established in 2006, the firm is led by Chris Kelley, a veteran journalist who previously served as the founding Editor of DallasNews.com, the digital arm of The Dallas Morning News. This journalistic pedigree shapes the agency's approach, emphasizing storytelling, ethical communication, and results-driven media placements. While the firm is headquartered in Richardson, a suburb of Dallas, Texas, its work spans local, national, and international platforms, reflecting a reach that extends well beyond the Dallas-Fort Worth metroplex.

Core Services and Specialties

The Kelley Group offers a comprehensive suite of services that blend traditional public relations with modern content marketing and digital production. The agency's capabilities are built around the creation of influential content designed to inspire audiences to think, feel, and act. Key service areas include strategic communications, media relations, and executive communications, which help clients manage public perception and build credibility. The firm also provides full-service video production, encompassing documentary-style videos, animated explainer videos, and social media videos, alongside website development and digital advertising. Additional offerings such as email marketing, social media marketing, and media pitching round out a toolkit that supports both brand awareness and reputation management. The agency also provides consulting on AI ethics training and non-profit marketing, demonstrating its adaptability to emerging trends and niche sectors.

• Strategic communications and media relations
• Executive communications and public perception management
• Video production (documentary-style, animated explainers, social media videos)
• Content writing, press releases, and storytelling
• Media strategy, pitching, and relationship management
• Social media marketing and reputation management
• Website development and digital advertising
• Email marketing and event content creation
• AI ethics training and consulting
• Non-profit marketing and ethical communication

Client Focus and Industry Expertise

The Kelley Group serves a diverse client base, with particular strength in the non-profit sector and organizations seeking ethical communication strategies. The agency's background in journalism and media relations makes it well-suited for clients that require nuanced media coverage, whether for crisis management, thought leadership, or brand storytelling. The firm's work often involves developing media coverage strategies that secure placements on local, national, and international print and digital platforms. By combining media pitching with content creation—such as writing press releases and producing video content—The Kelley Group helps clients amplify their messages across multiple channels. The agency's focus on ethical communication and AI ethics training also positions it as a resource for organizations navigating modern digital challenges, including social media reputation management and responsible AI use.

Approach and Capabilities

The Kelley Group differentiates itself through a content-first approach rooted in storytelling. With Chris Kelley's experience as a journalist and editor, the agency prioritizes developing narratives that resonate with target audiences. The firm's services extend beyond traditional PR to include full-service video production, where it creates documentary-style videos and animated explainer videos that can be used for marketing, internal communications, or public awareness campaigns. The agency also offers consulting on media strategy and public perception management, helping clients align their communications with broader organizational goals. By integrating services like website development and digital advertising with core PR offerings, The Kelley Group provides a holistic approach that supports clients from strategy through execution. This combination of writing, video production, and strategic consulting makes the agency a versatile partner for organizations looking to build or refine their public presence.

The Kelley Group is particularly well-suited for non-profit organizations, businesses seeking executive communications support, and any entity that values ethical, story-driven public relations. Its location in Richardson, United States, allows it to serve clients in the Dallas area while also engaging with national and international audiences through media placements and digital content. For organizations that need a mix of traditional media relations, content marketing, and video production, The Kelley Group offers a practical, experienced alternative to larger agencies, with a focus on crafting messages that genuinely connect with people.