The KNOW
The KNOW is a public relations agency based in New York (founded 2017).
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About The KNOW
The KNOW is a creative branding agency based in New York, United States, that operates at the intersection of public relations, communications, and the arts. Founded in 2017 by Natasha Roberts, the agency has carved a distinct niche by focusing on how brands can connect meaningfully with culture, particularly through contemporary art, retail, and social justice initiatives. Unlike a traditional PR firm, The KNOW blends strategic branding with trend forecasting, visual direction, and cultural consulting to help clients navigate an increasingly visual and values-driven marketplace. With its headquarters at 9 Crosby Street in New York, the agency is well-positioned to tap into the city’s vibrant arts and fashion scenes, offering services that range from art installation design for commercial spaces to art market analysis and collection management.
A Specialized Approach to Arts and Culture Communications
The KNOW’s core expertise lies in its ability to fuse public relations with deep cultural strategy. The agency does not simply pitch stories to media; it builds entire brand narratives around art, design, and social impact. This is evident in its focus on art industry partnerships, art exhibitions, and art event curation. By offering art market access and art market research, The KNOW helps clients—whether they are galleries, luxury retailers, or cultural institutions—understand and engage with the contemporary art world. The agency’s work in art installation design for commercial spaces also demonstrates how it applies creative direction to physical environments, making it a go-to partner for brands looking to enhance their retail or event spaces with authentic artistic experiences. This blend of PR, styling, and visual direction sets The KNOW apart from more conventional communications agencies.
Comprehensive Services: From Brand Management to Social Justice
The KNOW offers a wide array of services that go beyond standard public relations. While the agency provides traditional communications and brand management, it also specializes in trend forecasting, social media strategy, and partnerships. A key differentiator is its commitment to art and social justice, which informs many of its campaigns. The agency’s services can be broadly categorized as follows:
- Strategic branding and creative direction
- Public relations and communications services
- Social media strategy and social architecture
- Art market analysis, research, and access
- Art installation design for commercial and retail spaces
- Art collection management and exhibition curation
- Cultural consulting and trend forecasting
- Art industry partnerships and promotion
- Styling and visual direction
- Art event curation and cultural strategy
These capabilities allow The KNOW to serve as a full-service partner for clients who need both strategic guidance and hands-on execution. The agency’s emphasis on art market analysis tools and art market research also indicates a data-informed approach to its creative work, ensuring that campaigns are grounded in real market insights rather than pure intuition.
Ideal Clients and Collaborative Style
The KNOW is best suited for clients operating in the arts, culture, retail, and luxury sectors who value a sophisticated, visually-driven approach to communications. Brands that want to embed themselves in the contemporary art scene, whether through gallery partnerships, art exhibitions, or branded installations, will find a natural ally in this agency. Similarly, cultural institutions, artists, and non-profits focused on art and social justice can benefit from The KNOW’s ability to craft narratives that resonate with both art-world insiders and broader audiences. Based in New York, the agency is particularly adept at navigating the city’s competitive cultural landscape, offering clients access to networks and insights that are hard to replicate from outside the United States. For any organization looking to elevate its brand through art, culture, and strategic storytelling, The KNOW provides a focused and expert perspective.
Key facts
- Team size: 1-10 employees
- Headquarters: 9 Crosby Street, New York, New York, United States, 10013
- Address: 9 Crosby Street , New York New York United States 10013
- SIC codes: 7389
Keywords & focus
Topics and areas The KNOW works with.
- strategic branding
- partnerships
- social media
- visual direction
- brand management
- creative direction
- trend forecasting
- styling
- communications
- public relations
- contemporary art
- public relations & communications services
- art installation design
- art installation for commercial spaces
- art market access
- art industry partnerships
- art consulting services
- art industry
- retail
- art market research
- art market analysis
- art and social justice
- art market
- cultural consulting
- art market analysis tools
- art promotion
- art exhibitions
- art collection management
- art event curation
- art cultural strategy
- +68 more
Technologies
Gmail, Google Apps, NSOne, Typekit, Mobile Friendly, Circle, Android, IoT, Node.js
Industries served by The KNOW
The KNOW works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The KNOW
Common questions and answers about The KNOW, their services, location, and how to work with them.
- Where is The KNOW located?
- The KNOW is headquartered in New York.
- What services does The KNOW offer?
- The KNOW offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The KNOW serve?
- The KNOW serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The KNOW a verified PR agency?
- The KNOW is listed on Online PR. Verification status is shown on their profile.
- How can I contact The KNOW?
- You can visit their website at http://www.theknow.art
- How many reviews does The KNOW have?
- The KNOW has 0 client reviews with an average rating of 0.0 out of 5.
- When was The KNOW founded?
- The KNOW was founded in 2017.
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