The Mavericks

The Mavericks is a public relations and communications agency based in Gurugram, India, founded in 2018 by Chetan Mahajan. The agency offers a comprehensive suite of services centered on reputation management, integrated marketing, and strategic communications. Its core offerings include public relations, content marketing, thought leadership development, messaging workshops, case study creation, influencer engagement, audiovisual storytelling, crisis communication, internal communication, digital marketing, media training, sustainability communications, social media strategy, creative campaigns, brand strategy, market research, purpose-driven communication, corporate communications, brand building, and content development. The Mavericks also provides sector-wise economic reports and stakeholder engagement services, emphasizing audience-first strategies that deliver measurable business impact.

Who They Work With

The Mavericks primarily serves B2B organizations, corporations, and institutions that require sophisticated reputation management and integrated communications support. The agency has built notable partnerships with prominent clients such as Google India, IIM Calcutta, and the Michael and Susan Dell Foundation. These collaborations reflect the agency's capability to handle complex, high-stakes communications across diverse sectors including technology, education, and philanthropy. The Mavericks works with a select number of clients, fostering deep, long-term relationships rather than pursuing volume. This selective approach allows the team to invest significant time in understanding each client's unique business challenges, industry dynamics, and stakeholder landscape, enabling them to craft purpose-driven communication strategies that drive brand relevance and business ROI.

Approach and Philosophy

The Mavericks distinguishes itself through an audience-first methodology that prioritizes understanding the target audience's needs, preferences, and behaviors before crafting messages or campaigns. The agency operates with a "one-country, one-team" model, ensuring unified national service delivery across India without silos or regional fragmentation. This structure enables seamless coordination and consistent brand messaging for clients operating across multiple markets. The Mavericks is known for its fearless ideas and commitment to amplifying underrepresented voices, integrating sustainability and purpose-driven communication into many of its campaigns. The agency's approach emphasizes creative campaigns that blend digital and traditional media, supported by robust research and analytics to measure impact. Services like messaging workshops and media training help clients refine their narratives, while crisis communication capabilities ensure preparedness for reputational challenges. The Mavericks also offers content marketing and case study creation, helping clients demonstrate thought leadership through compelling storytelling.

Services and Specialties

• Public relations and corporate communications
• Content marketing and content strategy
• Thought leadership development
• Messaging workshops and media training
• Case study creation and content development
• Influencer engagement and influencer marketing
• Audiovisual storytelling and creative campaigns
• Crisis communication and reputation management
• Internal communication and stakeholder engagement
• Digital marketing and social media strategy
• Sustainability communications and purpose-driven communication
• Brand strategy and brand building
• Market research and sector-wise economic reports
• Business reputation and digital transformation communications

Location and Credentials

Headquartered in Gurugram, Haryana, India, The Mavericks serves clients across the country from its base in the National Capital Region. Founded in 2018, the agency has quickly established itself as a credible partner for organizations seeking strategic communications support. Its location in Gurugram places it at the heart of India's corporate and technology ecosystem, providing proximity to many of its key clients and partners. The agency's team combines deep expertise in public relations, digital marketing, and content creation, with a strong emphasis on data-driven insights and measurable outcomes. The Mavericks' focus on audience-first strategies, coupled with its willingness to tackle complex challenges, makes it a strong fit for organizations that value fearless, purpose-driven communication and long-term partnerships over transactional engagements.