The Moxie Agency

The Moxie Agency, founded in 2008 and based in Boston, United States, serves a diverse range of clients in the lifestyle sector, including hotels, restaurants, bars, retail outlets, fashion and home design brands, and luxury products and services. With a focus on public relations, marketing, and event services, the agency brings tenacity, courage, and know-how to every engagement. The Moxie Agency is led by two senior professionals who bring an inherent determination to exceed expectations, rising to each occasion with finesse, energy, and savvy. Their client roster spans notable names such as The Liberty Hotel, Jonathan Adler, Louis Vuitton, Fred Perry, and west elm, alongside local gems like Back Bay Social Club and Darryl's Corner Bar and Kitchen.

How They Help

The Moxie Agency helps lifestyle brands build visibility and connect with their target audiences through strategic public relations and marketing initiatives. For hotels and restaurants, they craft narratives that highlight unique dining experiences, accommodations, and local partnerships. For fashion and home design clients, they leverage media relationships to secure coverage in outlets like Marie Claire and Lucky magazine. The agency also excels at event planning and execution, managing everything from launch parties for retail stores to high-profile galas like the MGHFC's StoryBook Ball. By combining strategic consulting with hands-on execution, The Moxie Agency ensures clients stand out in competitive Boston markets and beyond.

Services and Specialties

The Moxie Agency offers a comprehensive suite of services tailored to the lifestyle sector. While specific service offerings are not detailed in the provided data, their work with clients in hospitality, retail, and luxury suggests the following capabilities:

• Public relations strategy and media outreach
• Event planning and management, including parties and galas
• Marketing consulting and campaign development
• Brand storytelling and narrative development
• Influencer and partner collaborations
• Social media strategy and content creation
• Crisis communications and reputation management
• Product launches and grand openings

These services are designed to help clients build buzz, drive foot traffic, and foster lasting brand loyalty. The Moxie Agency's deep ties to the Boston community and its lifestyle scene allow them to deliver locally relevant campaigns while also securing national attention for their clients.

Location and Reach

Based at 580 Harrison Ave in Boston, Massachusetts, United States, The Moxie Agency is well-positioned to serve clients in one of the country's most vibrant lifestyle and hospitality markets. Boston's blend of historic charm and modern innovation provides a rich backdrop for the agency's work, from promoting boutique hotels in Beacon Hill to organizing events in the Seaport District. The agency's proximity to key media outlets, cultural institutions, and a thriving small business community enables them to stay tapped into trends and opportunities. While their focus is primarily on the lifestyle sector, their services are adaptable to professional services and other industries looking for a savvy, hands-on PR partner.

The Moxie Agency is a strong fit for lifestyle brands—hotels, restaurants, retailers, and luxury goods companies—that want a boutique agency with senior-level attention and a proven track record. Their experience with a wide range of clients, from national names like Louis Vuitton to local favorites like Summer Shack, demonstrates their ability to scale efforts appropriately. For businesses in Boston or those looking to break into the New England market, The Moxie Agency offers the tenacity and know-how needed to make an impact.