The New New Thing
The New New Thing is a public relations agency based in New York (founded 2020).
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About The New New Thing
The New New Thing is a strategic communications advisory firm based in New York, United States. Founded in 2020 by Brooke Hammerling, the agency operates at the intersection of high-level strategy, narrative development, and relationship building. It offers a tailored suite of services designed to help mission-driven companies, particularly early- and growth-stage tech startups, navigate complex communications landscapes. The firm positions itself as an extension of its clients' teams, focusing on authenticity and comprehensive storytelling rather than off-the-shelf solutions.
Services and Specialties
The New New Thing provides a range of customized services that span communications strategy, storytelling, CEO advisory, media relations, crisis communications, and special projects. The agency works closely with clients' existing PR teams to enhance overall strategy while managing high-stakes situations and spotlighting brands effectively. Below is a list of likely services and specialties based on the firm's focus areas:
- Communications strategy and narrative crafting
- CEO advisory and leadership visibility
- Media relations and brand spotlighting
- Crisis communications and issue management
- Event management and special projects
- Influencer marketing and networking connections
- Internal and external communications support
- Strategic investments and consulting
Who They Help
The New New Thing primarily serves mission-driven companies, with a strong emphasis on early- and growth-stage tech startups. The firm has a particular focus on female-led businesses, and its initial clients include notable names such as Lemonade, LiveNation, Framebridge, Splice, and Eko. These companies benefit from The New New Thing's ability to craft authentic narratives that resonate in an opinion-charged landscape. The agency also works with B2B organizations and those seeking high-level strategic guidance, particularly around CEO advisory and leadership visibility. By collaborating with clients' existing PR teams, The New New Thing ensures that its work complements and enhances ongoing efforts rather than replacing them.
Approach and Philosophy
The New New Thing distinguishes itself through a focus on authenticity and relationship development. Rather than offering one-size-fits-all solutions, the firm creates customized scopes of work that align with each client's unique goals and values. The agency emphasizes storytelling as a core competency, helping brands build comprehensive narratives that capture attention and build trust. The New New Thing also leverages powerful networks and networking connections to amplify client messages, whether through media relations, influencer marketing, or strategic investments. The firm's approach is particularly suited for companies navigating high-stakes situations, such as crisis communications or major brand transitions, where nuanced strategy and experienced guidance are essential.
Location and Credentials
Based in New York, United States, The New New Thing operates from its headquarters at 45 W 10th St, New York, New York, 10011-8727. The agency's New York location places it at the heart of one of the world's most dynamic media and business ecosystems, allowing it to maintain strong connections with journalists, investors, and industry leaders. Founded in 2020, The New New Thing has quickly established itself as a trusted partner for tech startups and mission-driven organizations seeking sophisticated communications support. The firm's credentials are reinforced by its work with high-profile initial clients and its focus on high-level strategy and creative insights.
The New New Thing is a strong fit for early- and growth-stage tech startups, particularly those led by women or focused on mission-driven goals. Companies seeking CEO advisory, crisis communications, or comprehensive narrative development will find the agency's tailored approach valuable. The firm is also well-suited for organizations that want to enhance their existing PR efforts with strategic guidance and high-level networking connections. For businesses looking to elevate their brand through authentic storytelling and relationship building, The New New Thing offers a compelling option in the New York communications landscape.
Key facts
- Team size: 1-10 employees
- Headquarters: 45 W 10th St, New York, New York, United States, 10011-8727
- Address: 45 W 10th St , New York New York United States 10011-8727
- SIC codes: 8742
Keywords & focus
Topics and areas The New New Thing works with.
- public relations & communications services
- brand elevation
- narrative crafting
- creative insights
- management consulting
- internal/external communications support
- leadership visibility
- event management
- media relations
- strategic communications
- powerful networks
- b2b
- ceo advisory
- opinion-charged landscape navigation
- public relations
- brand spotlighting
- public relations agencies
- services
- consulting
- crisis communications
- influencer marketing
- networking connections
- relationship development
- storytelling
- high-level strategy
- customized scope
- public relations and communications
- strategic investments
- events services
- public relations & communications
Technologies
Cloudflare DNS, Outlook, Microsoft Office 365, Mobile Friendly, Squarespace ECommerce, Typekit, Android, IoT, AI, Node.js, Remote
Industries served by The New New Thing
The New New Thing works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about The New New Thing
Common questions and answers about The New New Thing, their services, location, and how to work with them.
- Where is The New New Thing located?
- The New New Thing is headquartered in New York.
- What services does The New New Thing offer?
- The New New Thing offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The New New Thing serve?
- The New New Thing serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The New New Thing a verified PR agency?
- The New New Thing is listed on Online PR. Verification status is shown on their profile.
- How can I contact The New New Thing?
- You can visit their website at http://www.thenewnewthing.co
- How many reviews does The New New Thing have?
- The New New Thing has 0 client reviews with an average rating of 0.0 out of 5.
- When was The New New Thing founded?
- The New New Thing was founded in 2020.
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