The Newmark Group

The Newmark Group operates out of Nairobi, Kenya, a city that has become a central hub for communications and media across East Africa. As the region’s business landscape grows more interconnected, companies and organizations face the challenge of reaching diverse audiences across multiple languages and cultures. Based on Tom Mboya Street in Nairobi, The Newmark Group has positioned itself to address this complexity, offering integrated marketing communications services that span the continent.

What The Newmark Group Does

Founded in 2011, The Newmark Group is an integrated marketing communications firm that provides a broad range of services to help brands engage stakeholders and manage their public presence. The agency focuses on strategic communication, advisory work, and technology management, with a particular emphasis on multilingual and multicultural approaches. This is especially relevant in the African context, where campaigns often need to resonate across different countries, languages, and cultural norms.

The Newmark Group offers services that cover both traditional public relations and modern digital channels. Their capabilities include:

• Strategic communications and consulting
• Media relations and media training
• Digital marketing and social media management
• Event management and experiential marketing
• Public affairs and reputation management
• Branding and design
• Research and analytics
• Multimedia services and content production
• Crisis management and advisory

These offerings allow The Newmark Group to support clients through the full lifecycle of a campaign, from initial research and strategy development to execution and measurement. The agency’s emphasis on research helps ensure that messaging is grounded in audience insights, while its multimedia capabilities enable the production of content suited for various platforms and formats.

Who They Serve

The Newmark Group works with both pan-African brands and global companies looking to establish or strengthen their presence on the continent. The agency has a team of over 70 experts and claims a presence in more than 30 countries, which gives it the reach to handle multi-market campaigns. Notable collaborations include work with Novartis for product launches and with Athenora Consulting for public affairs initiatives. Over the years, The Newmark Group has managed more than 500 projects and events, indicating a steady volume of activity across sectors.

The agency’s client base likely spans industries such as healthcare, technology, consumer goods, finance, and non-profit organizations, given its focus on stakeholder engagement and reputation management. By operating out of Nairobi, Kenya, The Newmark Group is well-placed to serve clients targeting East Africa, while its broader network allows it to coordinate work in West, Central, and Southern Africa as well.

Expertise and Approach

The Newmark Group differentiates itself through its integrated approach, combining communications, advisory, and technology management under one roof. This structure allows the agency to offer cohesive strategies rather than siloed services. For example, a campaign might begin with research to understand audience perceptions, followed by branding and design work, then rollout through media relations, social media, and events—all coordinated by a single team.

The agency emphasizes building “inclusive prosperity” through its work, suggesting a commitment to creating positive social impact alongside commercial objectives. This is reflected in their focus on innovative solutions and robust research capabilities. In a market like Nairobi, where competition among PR firms is growing, The Newmark Group’s ability to handle complex, multi-country projects gives it an edge for clients with pan-African ambitions.

The Newmark Group is a solid fit for organizations that need a partner capable of managing communications across multiple African markets, particularly those that value research-driven strategies and integrated campaigns. Companies in healthcare, technology, consumer goods, or public affairs looking to engage stakeholders in Kenya and beyond will find the agency’s Nairobi base and continental reach relevant. While the firm is not a niche specialist, its breadth of services and experience across hundreds of projects make it a reliable choice for brands that want a single agency to handle diverse communications needs in Africa.