The Outlier
The Outlier is a public relations agency based in Bengaluru (founded 2021).
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About The Outlier
The Outlier was founded in 2021 in Bengaluru, India, with a clear focus on helping brands stand out through thoughtful storytelling. The agency was established to address a specific gap in the Indian market: the need for communications that go beyond press releases and standard media outreach. Instead, The Outlier built its practice around crafting narratives that resonate with audiences and build lasting advocacy. Based in Bengaluru, the agency has quickly carved out a niche in the beverage and spirits sector, an industry where brand narrative and authenticity are critical.
Specialized Focus on Beverage and Spirits
The Outlier’s expertise is most pronounced in the beverage and spirits industry. The agency works with brands across craft spirits, alcohol, and beverages, helping them develop and execute communication strategies that are both engaging and effective. This specialization is not accidental; the founders recognized early on that the spirits industry in India was growing rapidly, yet many brands lacked a cohesive storytelling approach. The Outlier fills this gap by providing services such as brand narrative development, media relations specifically for spirits, and content creation tailored to the beverage sector. The agency also runs India Bartender Week (IBW), a platform that supports bar professionals through learning, innovation, and collaboration. This initiative reinforces The Outlier’s commitment to the beverage community and provides a unique channel for storytelling and brand advocacy.
Core Services and Approach
The Outlier offers a comprehensive suite of public relations and communications services. While the agency is best known for its work in the beverage industry, its capabilities extend to message development, media training, crisis management, and communications planning. The agency’s approach is centered on storytelling as a craft—rather than simply distributing press releases, The Outlier focuses on creating compelling narratives that differentiate brands in crowded markets. Services typically include:
- Brand storytelling and narrative development
- Media relations and media training
- Content creation (website copy, articles, social content)
- Crisis communication management
- Communications strategy and planning
- Campaign management for beverage and spirits brands
- B2B and trade media engagement
The agency’s work is grounded in a deep understanding of the media landscape in India, particularly within the beverage and lifestyle sectors. The Outlier’s team combines strategic thinking with creative execution, ensuring that each client’s message is not only heard but remembered.
Who Benefits from The Outlier
The Outlier is best suited for brands in the beverage and spirits industry that want to build a strong, authentic brand narrative. This includes craft distilleries, alcohol brands, and beverage companies looking to establish or refresh their presence in the Indian market. The agency’s expertise in spirits storytelling and advocacy makes it an ideal partner for businesses that need specialized communications support in a highly regulated and competitive sector. Additionally, brands that value long-term relationships over one-off campaigns will appreciate The Outlier’s focus on creating sustainable advocacy. While the agency’s primary focus is on beverages, its core services—media relations, content creation, and strategy—are applicable to any brand that prioritizes storytelling and authenticity in its communications. For companies in Bengaluru or elsewhere in India seeking a boutique agency with deep industry knowledge, The Outlier offers a focused and effective approach to public relations.
Key facts
- Team size: 1-10 employees
- Headquarters: Bengaluru, Karnataka, India, 560001
- Address: Bengaluru Karnataka India 560001
- SIC codes: 8742
Keywords & focus
Topics and areas The Outlier works with.
- public relations & communications services
- brand storytelling
- public relations
- public relations campaigns
- brand communication
- brand storytelling for spirits
- beverage industry expertise
- beverage campaign management
- communications strategy
- content creation
- pr services
- brand narrative
- beverage content strategy
- beverage marketing
- marketing & advertising
- media & communications
- spirits storytelling
- services
- b2b
- media engagement
- spirits media relations
- storytelling agency
- craft spirits marketing
- advertising agencies
- alcohol brand narrative
- spirits brand advocacy
- alcohol pr
- spirited storytelling
- craft spirits
- spirits branding
- +19 more
Technologies
Outlook, Microsoft Office 365, Google Cloud Hosting, Varnish, Wix, Mobile Friendly, AI
Industries served by The Outlier
The Outlier works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about The Outlier
Common questions and answers about The Outlier, their services, location, and how to work with them.
- Where is The Outlier located?
- The Outlier is headquartered in Bengaluru.
- What services does The Outlier offer?
- The Outlier offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Outlier serve?
- The Outlier serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Outlier a verified PR agency?
- The Outlier is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Outlier?
- You can visit their website at http://www.theoutlierpr.com
- How many reviews does The Outlier have?
- The Outlier has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Outlier founded?
- The Outlier was founded in 2021.
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