The Press Days

The Press Days is a specialized public relations and communications agency based in Berlin, Germany, that has carved a distinct niche within the fashion, beauty, and lifestyle sectors. Founded in 2007 by Clare Langhammer, the agency began as the "Berlin Press Days" and has since evolved into a trusted platform for brand showcasing, media engagement, and industry networking. Unlike traditional PR firms that focus solely on media outreach, The Press Days operates as a curated event series, bridging the gap between brands and key industry stakeholders through bi-annual showroom events. This unique model positions the agency as a central hub for trend forecasting, product previews, and community building within the German-speaking markets of Germany, Austria, and Switzerland.

Specialised Expertise in Fashion, Beauty, and Lifestyle

The Press Days’ core expertise lies in organizing high-touch, invitation-only press days that bring together up to 400 media representatives, influencers, stylists, and industry guests. The agency’s flagship event, "The Press Days," focuses on fashion, beauty, lifestyle, interior, art & design, food & beverage, and technology, providing brands with direct access to decision-makers. Recognizing the need for a dedicated platform, The Press Days also launched "The Beauty Press Days" in October 2023, which caters specifically to the beauty industry—including hair, cosmetics, skincare, perfume, nails, technology, health and well-being, and spa sectors. This expansion demonstrates the agency’s ability to identify underserved niches and create tailored events that foster industry innovation and collaboration.

How The Press Days Applies Its Model

The agency operates on a biannual event cycle, typically held in Berlin, where brands set up showrooms to present upcoming collections and products to invited media and influencers. The Press Days emphasize relationship-building over transactional interactions, with a focus on long-term partnerships and community focus. Each event includes industry networking dinners, trend previews, and opportunities for media engagement, allowing brands to gain valuable exposure and feedback from key opinion leaders. The agency’s deep industry connections ensure that participating brands are matched with relevant journalists, stylists, and content creators, maximizing the impact of their product launches. By concentrating on the DACH region (Germany, Austria, Switzerland), The Press Days offers a localized yet influential platform for both established and emerging brands.

Services and Specialties

While The Press Days primarily functions as an event organizer, its services extend beyond simple logistics. Based on its keywords and industry focus, the agency likely offers the following capabilities:

• Event planning and management for press days and industry showcases
• Media relations and influencer marketing within fashion, beauty, and lifestyle
• Trend forecasting and product preview curation
• B2B networking and community building through exclusive dinners and events
• Brand exposure opportunities via curated showroom presentations
• Strategic communications support for product launches and brand showcases

These services are delivered with a hands-on approach, leveraging The Press Days’ established reputation as a trusted intermediary between brands and the media.

Who The Press Days Is a Good Fit For

The Press Days is an ideal partner for brands in the fashion, beauty, lifestyle, interior design, and food & beverage sectors seeking to build meaningful relationships with media and influencers in Germany, Austria, and Switzerland. It is particularly well-suited for companies looking for a focused, event-based approach to public relations rather than ongoing retainer-based campaigns. Brands that value face-to-face networking, trend exploration, and community building will find The Press Days’ model effective for generating buzz around new collections or product launches. Additionally, the agency’s dedication to the beauty industry through The Beauty Press Days makes it a strong choice for beauty and wellness brands aiming to connect with hairstylists, makeup artists, and beauty editors. Based in Berlin, The Press Days offers a unique, localized gateway to the DACH market, helping brands navigate the nuances of German-speaking media and consumer landscapes.