The Right Track

Based in Paris, France, The Right Track is an international corporate communications consultancy that has built a distinctive reputation for its dual focus on sports and environmental communications. Founded in 2010, the agency operates from its headquarters at 36 Avenue de Clichy in the 18th arrondissement, positioning itself at the intersection of territorial marketing, international relations, and corporate communications. The Right Track differentiates itself by offering a comprehensive, integrated approach to communications strategy, moving beyond traditional media relations to encompass digital communications, public affairs, and crisis management.

Specialist Expertise in Major Sports Events and Infrastructure

The Right Track has developed a strong track record in the world of major sports events and infrastructure projects. The agency’s experience includes work on the 2012, 2014, and 2016 Olympic bids, as well as the 2022 FIFA World Cup bid. This background gives The Right Track a unique understanding of the complex communications challenges involved in large-scale, multi-stakeholder projects. The agency’s expertise in sports marketing and territorial marketing is applied to help clients navigate the intersection of sports, public policy, and corporate reputation, making it a valuable partner for organizations involved in sports event planning, venue development, or sports-related business development.

Comprehensive Communications Services

The Right Track positions itself as a "one-stop agency," planning and coordinating communications strategies and ensuring the correct implementation of their operational applications. The agency’s services are designed to cover the full spectrum of modern communications needs. Key areas of expertise include:

• Communications strategy planning
• Media relations
• International relations and public affairs
• Digital communications, web design, and community management
• Awareness campaigns and partnership activation
• Issues and crisis management
• Events management
• Editorial, visual identity, graphic, and video design
• Global project management

This breadth of services allows The Right Track to take on complex, integrated projects that require both strategic oversight and hands-on execution. The agency’s focus on international relations and public affairs is particularly relevant for clients operating in regulated industries or those seeking to manage their reputation across borders.

Who The Right Track Works With

The Right Track is a good fit for organizations that require sophisticated corporate communications support, particularly those with a stake in sports, environment, or territorial development. Potential clients include sports federations, event organizers, real estate developers involved in large infrastructure projects, public sector bodies, and corporations seeking to enhance their corporate social responsibility (CSR) or environmental communications. The agency’s experience with Olympic and World Cup bids suggests it is well-suited for clients facing high-stakes, politically sensitive, or time-critical communications challenges. For any organization based in or working with Paris and France, The Right Track offers a blend of local market knowledge and international perspective, grounded in a decade of practice in corporate communications and public relations. The agency’s integrated service model makes it particularly valuable for clients who want a single point of contact for complex, multi-channel communications campaigns rather than managing multiple specialized vendors.