The Rosales Agency

The Rosales Agency is a public relations and communications firm based in Sacramento, California, United States. As one of the few Latino-owned and operated agencies in the political and public affairs space, the firm specializes in crafting messages that resonate with diverse audiences, particularly in the context of electoral campaigns, ballot measures, and legislative advocacy. The agency’s work spans public relations, communications, and strategic consulting, with a strong emphasis on data-driven research and bipartisan outreach. With a track record that includes winning statewide ballot measures every election cycle for over 16 years and helping elect the last Republican to win statewide office in California, The Rosales Agency has established itself as a versatile and results-oriented player in the field.

Core Industries and Service Offerings

The Rosales Agency focuses primarily on political campaigns, public affairs, and government relations. Its expertise lies in navigating complex political landscapes, particularly in California, where it has demonstrated an ability to build coalitions across party lines. The agency’s services are tailored to clients seeking to influence public opinion, drive policy change, or win competitive elections. Based on its background and keywords, the agency likely offers the following services:

• Political campaign strategy and management
• Ballot measure advocacy and opposition campaigns
• Public affairs and government relations counsel
• Media relations and press outreach
• Digital and social media strategy
• Advertising production (TV, digital, and radio)
• Opinion research and data analysis
• Crisis communications and reputation management
• Coalition building and stakeholder engagement
• Brand messaging and narrative development

The agency operates through three divisions: Gateway Digital & Media, which handles advertising and digital campaigns; Amplify Government and Public Relations, which focuses on legislative and regulatory work; and SJR Opinion Research, which provides polling and data insights. This structure allows The Rosales Agency to offer end-to-end support for clients, from initial research through to creative execution and results measurement.

Methodology and Approach

The Rosales Agency takes a custom approach to each client, relying on data and research to inform strategy. The team emphasizes creating messages that impact and inform public opinion, using a blend of traditional media, digital channels, and direct voter contact. The agency’s methodology is built on a foundation of bipartisan strategy, designing campaigns that appeal to “purple voters” and can win in competitive environments. This approach has yielded a history of tough wins, long-lasting client relationships, and more than 100 industry awards, including recognition for Best TV and Digital Video Advertising, Non-Profit Campaign of the Year, and Social and Digital Media Excellence. The agency’s success in winning statewide ballot measures every election cycle for 16 years underscores its ability to navigate complex regulatory and political landscapes, making it a reliable partner for clients with high-stakes objectives.

Location and Market Focus

Headquartered at 1005 12th St, Sacramento, California, The Rosales Agency is deeply embedded in the state’s political ecosystem. Sacramento, as the capital of California and a hub for government affairs, provides the agency with direct access to policymakers, legislative processes, and media outlets. This location is strategic for clients seeking to influence state-level policy or engage with California’s diverse electorate. The agency’s work extends beyond Sacramento, however, given its experience with statewide campaigns and national political consulting. For organizations looking to navigate California’s complex political environment or run effective advocacy campaigns, The Rosales Agency offers a proven track record and a nuanced understanding of both local and statewide dynamics.

The Rosales Agency is a good fit for political candidates, advocacy groups, non-profits, and corporations that need to shape public opinion or achieve legislative wins. Its expertise in bipartisan messaging and data-driven strategy makes it particularly valuable for clients operating in competitive or purple districts. The agency’s Latino-owned status also positions it as a culturally competent partner for campaigns targeting Hispanic and other diverse communities. Whether the goal is to pass a ballot measure, elect a candidate, or shift public perception on a key issue, The Rosales Agency provides the strategic depth and operational experience to deliver tangible results.