The SAS Group
The SAS Group is a public relations agency based in Brisbane (founded 2009).
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About The SAS Group
The SAS Group works primarily with established organizations that require sophisticated navigation of government and media landscapes. Its client base includes ASX-listed companies, large private businesses, and major national associations—entities that face complex regulatory environments and high-stakes public scrutiny. Since its founding in 2009, the consultancy has focused on helping these clients create tangible outcomes such as jobs and economic opportunities, rather than simply managing perceptions.
How the consultancy delivers results
The SAS Group approaches each engagement with a framework it calls "Strategy. Action. Success." This reflects a methodical process: first, understanding the client's policy and reputational challenges; second, executing targeted advocacy and communications campaigns; and third, measuring impact through policy wins, media coverage, or stakeholder alignment. The firm's team, drawn from both political and private sector backgrounds, brings bipartisan networks and hands-on experience in government relations, media relations, and crisis management. This combination allows The SAS Group to offer advice that is both politically astute and commercially realistic.
Core services and specialties
The agency's service offering centers on three interconnected areas: government relations, media communications, and stakeholder engagement. In government relations, The SAS Group develops advocacy strategies, conducts policy research, and leverages its relationships to influence decision-makers. Its media services include media training programs, media campaign management, and issues and crisis management—helping clients protect their reputation during sensitive situations. The firm also provides stakeholder analysis, event management, and corporate advisory services. Below is a summary of the key services The SAS Group typically offers:
- Government relations and advocacy strategy
- Media relations and media outreach
- Issues and crisis management
- Media training and spokesperson training
- Policy research and analysis
- Stakeholder engagement and mapping
- Corporate advisory and reputation protection
- Strategic communications and media campaign management
- Event management and human-interest storytelling
Location and local expertise
Based in Brisbane, Australia, The SAS Group operates from 241 Adelaide Street in the city's central business district. Its location in Queensland's capital gives the firm proximity to state government offices, industry bodies, and media outlets, which is critical for its work in government relations and media communications. While the agency serves clients across Australia, its deep roots in Brisbane mean it understands the nuances of Queensland's political and business environment—a distinct advantage for organizations looking to engage with state-level policymakers or navigate local media landscapes. The SAS Group's team, though under 50 employees, combines national experience with regional insight, making it a practical choice for companies that need both high-level strategic advice and on-the-ground execution.
This consultancy is a strong fit for organizations that face regulatory challenges, public scrutiny, or the need to build relationships with government stakeholders. Companies in highly regulated sectors—such as infrastructure, resources, health, or energy—will find particular value in The SAS Group's ability to translate complex policy issues into clear advocacy positions. Similarly, associations and enterprises that require media training or crisis preparedness can leverage the firm's experience in media spokesperson training and issues management. For any business or organization that needs to influence policy, protect its reputation, or communicate effectively with key audiences, The SAS Group offers a practical, results-oriented partnership based in Brisbane, Australia.
Key facts
- Team size: 11-50 employees
- Headquarters: 241 Adelaide St, Brisbane, Queensland, Australia, 4000
- Address: 241 Adelaide St , Brisbane Queensland Australia 4000
- Annual revenue: 4417000
- SIC codes: 8742
Keywords & focus
Topics and areas The SAS Group works with.
- media training
- government relations
- corporate advisory
- issues amp crisis management
- issues crisis management
- policy research
- media communications
- media amp communications
- event management
- policy amp research
- stakeholder engagement
- media relations
- government relations services
- b2b
- bi-partisan networks
- public relations
- media strategy
- issues & crisis management
- government
- consulting
- media training programs
- media relationship management
- media spokesperson training
- media outreach
- stakeholder analysis
- reputation protection
- media campaign management
- government advocacy
- public affairs consulting
- human-interest stories
- +39 more
Technologies
Outlook, Microsoft Office 365, InfusionSoft, reCAPTCHA, Mobile Friendly, WordPress.org, Wistia, Apache, Shutterstock, OpenSSL
Industries served by The SAS Group
The SAS Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- government relations
Other PR agencies in Brisbane
If you are looking for alternatives or more options in Brisbane, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The SAS Group
Common questions and answers about The SAS Group, their services, location, and how to work with them.
- Where is The SAS Group located?
- The SAS Group is headquartered in Brisbane.
- What services does The SAS Group offer?
- The SAS Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The SAS Group serve?
- The SAS Group serves clients in government relations. They work with startups, scale-ups, and enterprises across these sectors.
- Is The SAS Group a verified PR agency?
- The SAS Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact The SAS Group?
- You can visit their website at http://www.sasgroup.net.au
- How many reviews does The SAS Group have?
- The SAS Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was The SAS Group founded?
- The SAS Group was founded in 2009.
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