The Second Row
The Second Row is a public relations agency based in Beverly (founded 2017).
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About The Second Row
The Second Row is a public relations and communications agency based in Beverly, United States, that focuses on crafting and telling compelling stories for organizations in the mental health and wellness space. Founded in 2017 and headquartered at 5 Gregg St, Beverly, Massachusetts, the agency positions itself as a collaborative partner for clients seeking to cut through the noise and connect meaningfully with their audiences. The Second Row blends strategic thinking with creative execution to help clients build narratives that resonate with specific communities.
Services and Capabilities
The Second Row offers a range of integrated communications services designed to support clients from concept to amplification. While the agency does not provide a detailed public list of service offerings, based on its keywords and industry focus, its capabilities likely include:
- Media relations and media outreach
- Crisis communications and messaging strategy
- Corporate communications and thought leadership
- Digital media, including social media management and blogging
- Creative services such as video production and content creation
- Integrated campaign development and execution
- Marketing communications strategy and positioning
These services are tailored to help clients in mental health, wellness, and related fields effectively tell their stories and engage with target audiences across multiple channels.
Who They Help
The Second Row primarily serves organizations in the mental health and wellness sector. This includes nonprofits, healthcare providers, advocacy groups, and companies working to address mental health challenges. The agency also works with "smart people and great organizations" that are doing things differently and better, suggesting a focus on innovative or mission-driven clients. By emphasizing storytelling that educates, persuades, and impacts communities, The Second Row helps these clients build trust and visibility in a crowded and often sensitive field.
Approach and Philosophy
The Second Row describes itself as an "imaginative, engaging team" of strategists, designers, writers, and PR pros. Its approach centers on identifying, crafting, and telling authentic stories that rise above the noise. The agency likens its role to "the engine room of the scrum," pushing initiatives forward as a cohesive unit, while also thriving in the open field to highlight the brilliance of distinctive thinkers and organizations. This collaborative, team-oriented philosophy means The Second Row works closely with clients to develop marketing communications strategies and tools that enable more impactful work with the individuals and communities they serve.
Location and Credentials
Based in Beverly, Massachusetts, in the United States, The Second Row serves clients locally and nationally. The agency's headquarters at 5 Gregg St places it in a historic coastal city north of Boston, providing access to a rich network of media, healthcare, and nonprofit organizations. Since its founding in 2017, The Second Row has built a reputation for helping mission-driven clients amplify their messages and achieve their communications goals.
Who They Are a Good Fit For
The Second Row is a strong fit for organizations in the mental health and wellness space that need strategic, creative communications support. Nonprofits, healthcare providers, and advocacy groups looking to tell their stories more effectively—especially those navigating sensitive topics or seeking to differentiate themselves—will benefit from the agency's integrated approach. Companies or initiatives that value collaboration, authenticity, and a focus on community impact will find The Second Row to be a capable and dedicated partner.
Key facts
- Team size: 1-10 employees
- Headquarters: 5 Gregg St, Beverly, Massachusetts, United States, 01915
- Address: 5 Gregg St , Beverly Massachusetts United States 1915
Keywords & focus
Topics and areas The Second Row works with.
- integrated campaigns
- blogging
- social media
- creative services
- messaging
- crisis communications
- media relations
- communications
- corporate communications
- digital media
- video
- public relations
- marketing
- marketing communications
- public relations & communications services
- online media
- media
- consumer internet
- consumers
- internet
- information technology & services
- public relations & communications
- marketing & advertising
Technologies
NSOne, Gmail, Google Apps, Typekit, Google Tag Manager, Android, IoT, AI, Remote, Node.js
Industries served by The Second Row
The Second Row works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Beverly
If you are looking for alternatives or more options in Beverly, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Second Row
Common questions and answers about The Second Row, their services, location, and how to work with them.
- Where is The Second Row located?
- The Second Row is headquartered in Beverly.
- What services does The Second Row offer?
- The Second Row offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Second Row serve?
- The Second Row serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Second Row a verified PR agency?
- The Second Row is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Second Row?
- You can visit their website at http://www.thesecondrow.net
- How many reviews does The Second Row have?
- The Second Row has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Second Row founded?
- The Second Row was founded in 2017.
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