The Shoestring Agency

The Shoestring Agency, based in Portland, Maine, United States, is a full-service strategic communications agency built specifically for nonprofit organizations. Founded in 2001 by Hannah Brazee Gregory and Kyle Gregory, the agency was created to solve a persistent problem: nonprofits often receive pro bono work that is inconsistent or low-quality, or they must pay premium rates for agency expertise that exceeds their budgets. The Shoestring Agency offers a different model—affordable, high-quality communications services under a sustainable business structure. With a mission to increase the capacity of nonprofits and raise public awareness of their role in society, the agency serves clients from Maine to California, delivering creative solutions for good causes.

Specialist Expertise in Nonprofit Communications

The Shoestring Agency focuses exclusively on the nonprofit sector, which allows it to develop deep expertise in cause marketing, philanthropy, and storytelling for social impact. Unlike generalist agencies that may take on any client, this agency tailors every service to the unique needs of charities, foundations, and mission-driven organizations. Their work spans strategic communications planning, messaging development, and media relations—all designed to help nonprofits amplify their missions without overspending. The agency’s founder, Hannah Brazee Gregory, brings a creative leadership approach that emphasizes affordability without sacrificing quality. Kyle Gregory, as Managing Director and Senior Marketing Strategist, ensures that each campaign aligns with the organization’s goals and budget constraints. This dual focus on creativity and practicality makes The Shoestring Agency a reliable partner for nonprofits seeking professional PR and marketing support.

How They Apply Their Skills

The agency applies its skills through a unique business model that prioritizes efficiency and value. Rather than relying on leftover pro bono hours or high hourly rates, The Shoestring Agency uses streamlined processes and a dedicated team to keep costs manageable. For example, they offer branding for nonprofit organizations, messaging development, and storytelling strategies that help charities connect with donors and volunteers. Their digital marketing services include search engine optimization (SEO), email marketing, and content creation, all tailored to the nonprofit context. The agency also provides full graphic design and creative services, from website development to campaign visuals. By combining these capabilities under one roof, they help nonprofits build cohesive communications strategies that drive engagement and support. The Shoestring Agency’s approach is not about cutting corners—it is about making high-quality work accessible to organizations that might otherwise struggle to afford professional help.

Services Offered

The Shoestring Agency provides a comprehensive range of services designed for nonprofit needs. While specific service offerings are not fully detailed in the provided data, the agency’s expertise aligns with the following capabilities:

• Communications strategy and planning
• Branding for nonprofit organizations
• Messaging development and storytelling
• Media relations and public relations
• Digital marketing, including SEO and email marketing
• Full graphic design and creative services
• Website development and content creation
• Cause marketing and campaign management
• Media outreach and strategic communications

These services are delivered with a focus on affordability, ensuring that even organizations with limited budgets can access professional support. The agency’s long history—over 20 years in operation—demonstrates its commitment to the nonprofit sector and its ability to adapt to changing communications landscapes.

Who They Work With

The Shoestring Agency is an ideal partner for nonprofit organizations of all sizes, from local charities in Portland to national nonprofits operating across the United States. They work with causes ranging from environmental advocacy to social services, education, and health. The agency is particularly well-suited for organizations that have outgrown volunteer-run communications but cannot yet afford a full in-house team. Their affordable marketing services and nonprofit storytelling strategies make them a good fit for groups with shoestring budgets—hence the name. Whether an organization needs a complete brand overhaul, a targeted media relations campaign, or ongoing digital marketing support, The Shoestring Agency offers a practical, mission-aligned solution. By focusing exclusively on good causes, they help nonprofits tell their stories effectively, build public perception, and ultimately further their missions. For any nonprofit seeking reliable, creative, and budget-friendly PR and communications services, The Shoestring Agency in Portland, Maine, provides a proven, dedicated resource.