The Sommer Agency

Based in Brazil, The Sommer Agency is a communications and content consultancy that entered the market in 2024. Brazil’s public relations landscape is dynamic, with growing demand for strategic counsel from both local and international businesses navigating complex regulatory, cultural, and digital environments. The agency positions itself to serve this need, offering a broad set of services from media relations to executive communications, primarily targeting sectors such as cybersecurity, technology, construction and engineering, financial services, and consumer-facing industries.

What The Sommer Agency Does

The Sommer Agency focuses on the full spectrum of public relations and communications. Its core offering includes public relations services such as media relations, press office management, crisis communications, and communications strategy. Beyond traditional PR, the agency provides business communications support—covering internal messaging, change management, customer storytelling through videos and case studies, and awards submissions. Executive communications form another key pillar, with services like media training, spokesperson profiling, speech writing and training, and presentation coaching. Content strategy and development round out the agency’s capabilities, encompassing press releases, blogs, bylines, whitepapers, reports, presentations, website content, technical documents, RFPs, and social media content. The agency also offers speaker and moderator services for events, including MC roles, panel facilitation, and roundtable discussions.

Industries and Clientele

The agency works with businesses across a range of industries, from start-ups to medium and large enterprises. Key sectors include cybersecurity, technology, construction and engineering, financial services, and consumer-facing brands. This diversity suggests The Sommer Agency is equipped to handle both B2B and B2C communications challenges, adapting its strategic communications and messaging approach to different audiences. The inclusion of technical documents and RFPs in its content development offering indicates a capacity to serve highly specialized, information-rich sectors like technology and engineering.

Areas of Expertise

While specific service offerings are broad, The Sommer Agency’s expertise can be summarized in several key areas that align with its stated capabilities and target industries:

• Public Relations: Media relations, press office management, crisis communications, and strategic communications planning.
• Business Communications: Internal communications, change management, employee engagement, customer storytelling, and awards submissions.
• Executive Communications: Media training, spokesperson profiling, speechwriting, presentation training, and thought leadership positioning.
• Content Strategy and Development: Press releases, blogs, bylines, whitepapers, reports, presentations, website content, technical documents, RFPs, and social media content creation.
• Event and Speaker Services: MC roles, panel moderation, and roundtable facilitation for corporate events and industry conferences.

Who Should Work with The Sommer Agency

The Sommer Agency is a good fit for businesses in Brazil that need a full-service communications partner capable of handling everything from day-to-day press office work to high-stakes crisis management and executive positioning. Its blend of services makes it particularly suitable for technology companies, engineering firms, financial services providers, and consumer brands that require both strategic counsel and hands-on content production. Start-ups and growing enterprises in these sectors will find the agency’s ability to manage RFPs, technical documentation, and media training especially valuable. For organizations seeking a single point of contact for internal and external communications, executive visibility, and content marketing, The Sommer Agency offers a comprehensive, integrated approach rooted in Brazil’s communications landscape.