The Square

The Square is a public relations and communications agency based in Lisbon, Portugal, founded in 2017. The firm focuses on helping companies build reputation and value in an interconnected, new economy era. With a strong emphasis on strategic communication, media relations, and crisis management, The Square positions itself as a partner for businesses seeking to navigate complex market dynamics and gain credible visibility.

Services and Specialties

The Square offers a comprehensive suite of services tailored to modern communication needs. While the agency's core expertise lies in public relations and communications, its service portfolio spans several key areas. Based on the agency's focus on reputation management and strategic positioning, typical offerings include:

• Communication strategy (estratégia de comunicação) and institutional communication
• Media relations (assessoria mediática) and press office management
• Financial communication (comunicação financeira) for investor and stakeholder relations
• Reputation management (gestão de reputação) and crisis prevention (prevenção e gestão de crise)
• Brand image and design (imagem e design) including graphic design
• Content amplification and storytelling campaigns
• Media monitoring and digital media engagement
• Consulting for startups and scale-ups on media relations tactics and execution

These services reflect a holistic approach to communication, blending traditional PR tactics with modern content strategies. The Square's emphasis on credibility building and media relations innovation suggests a data-driven, results-oriented methodology.

Who They Help

The Square primarily serves companies in Portugal and Spain that are operating in the new economy—often startups, scale-ups, and growing enterprises seeking to establish trust and visibility. The agency's work targets businesses that need to bridge the gap between their transformative potential and their target audiences. By focusing on media coverage, media relations strategy, and audience engagement, The Square helps these companies build credibility and gain respect within their industries. The firm’s expertise in financial communication and crisis management also makes it a suitable partner for organizations navigating public offerings, regulatory changes, or reputation challenges.

Approach and Philosophy

The Square's approach is grounded in crafting communication strategies that amplify impact and foster sustainable growth. Rather than simply generating press releases, the agency emphasizes strategic storytelling and media engagement to ensure clients are not only seen but also valued. This includes proactive media relations for startups and scale-ups, as well as reactive crisis management. The Square also integrates design and visual communication into its strategies, recognizing that brand image plays a crucial role in reputation. By combining traditional PR tactics with digital tools and content amplification, the agency aims to create campaigns that resonate with diverse audiences and drive measurable outcomes.

Location and Credentials

Based in Lisbon, Portugal, at 41 Avenida da Republica, The Square operates from a strategic hub in Southern Europe. Lisbon has emerged as a vibrant center for technology, entrepreneurship, and media, making it an ideal base for a communications agency serving the new economy. The Square's location allows it to serve clients across Portugal and Spain, leveraging local market knowledge while maintaining a global perspective. Founded in 2017, the agency has developed a reputation for its focused approach to reputation management and strategic communication, though specific client lists or case studies are not publicly detailed.

The Square is a strong fit for companies in Portugal and Spain that are scaling their operations, entering new markets, or facing reputation challenges. Its services are particularly relevant for startups and scale-ups in technology, fintech, or innovation sectors, as well as established businesses seeking to refresh their communication strategies. Organizations looking for a partner to build credibility, navigate media landscapes, and manage crises will find The Square's expertise valuable. The agency's integrated approach—combining PR, design, and digital tactics—makes it a versatile choice for companies that want consistent, impactful communication across channels.