The Thacker Group

The Thacker Group is a public relations and communications agency based in Horseshoe Bay, Texas, United States. The firm focuses exclusively on the food, beverage, and lifestyle sectors, working with brands that produce or promote food commodities, consumer packaged goods, and related hospitality and travel services. Unlike many generalist agencies, The Thacker Group does not serve clients in legal, insurance, banking, real estate, or software industries. Instead, it dedicates its full resources to integrated marketing solutions for companies that need to build awareness and sales around edible products, from national television exposure to local foodservice promotions.

How The Thacker Group Helps Food and Beverage Brands

The Thacker Group provides a full suite of public relations and marketing services tailored to the unique demands of food, lifestyle, and beverage brands. The agency’s approach combines traditional media relations with modern digital strategies, helping clients secure placements on national television, in print publications, and across social media platforms. Over its 35-year history, The Thacker Group has developed a network of experienced professionals, including food stylists, photographers, recipe developers, copywriters, and video producers, who are brought in as needed for specific projects. This flexible team structure allows the agency to offer high-level expertise without maintaining a large permanent staff, keeping costs manageable for clients. The agency also coordinates media tours, arranging interviews on TV and radio as well as in newspapers and magazines, to amplify brand stories. For food commodity promotions, The Thacker Group handles everything from recipe development and food photography supervision to newsletter production and special event planning.

Services Offered by The Thacker Group

The Thacker Group’s service offerings cover the full spectrum of integrated marketing, with a strong emphasis on media placement and content creation. Clients can expect support in advertising, creative and strategic planning, editorial copywriting, and foodservice promotion coordination. The agency also manages media relations, news release preparation and distribution, and television product placement at national, regional, and local levels. In the digital realm, The Thacker Group provides strategic social media marketing, search engine optimization (SEO), and website development. The firm’s in-house and contract capabilities include:

• Advertising campaigns and creative strategy
• Editorial copywriting and content development
• Foodservice promotion coordination and execution
• Media placement and news release distribution
• Media tours and interview coordination (TV, radio, print)
• Newsletter production and special event planning
• Strategic social media marketing and SEO
• Supervision of food photography and recipe development/testing
• Television product placement (national, regional, local)
• Website development and video production

Location and Client Fit

Based in Horseshoe Bay, Texas, The Thacker Group serves clients across the United States, with a particular focus on food-related businesses. The agency’s deep specialization in food, beverage, and lifestyle categories means it understands the nuances of commodity promotions, consumer internet marketing, and the media landscape that covers these industries. The Thacker Group is a strong fit for startups launching new food products, established brands seeking to refresh their public image, or hospitality and travel companies that want to leverage food as a marketing hook. Because the agency does not take on clients outside its core sectors, it can offer highly targeted strategies that resonate with food editors, television producers, and social media influencers. The Thacker Group is best suited for organizations that value deep industry expertise over broad generalist capabilities and are looking for a partner that can handle both the creative and logistical sides of food marketing, from recipe testing to national TV placements.