The Umami Collective
The Umami Collective is a public relations agency based in Singapore (founded 2013).
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About The Umami Collective
The Umami Collective is a public relations and communications agency based in Singapore that focuses on helping brands with a purpose tell their stories more effectively. Founded in 2013, the agency offers a range of services centered around media relations, digital marketing, and brand messaging. Their work spans campaign strategy, content development, influencer outreach, crisis management, and social media marketing. The Umami Collective also provides media training and event curation, with a strong emphasis on impact storytelling and social good communications.
Services and Specialties
The Umami Collective delivers a comprehensive suite of communications services tailored to brands that need clear, targeted messaging. Their core offerings include:
- Media relations and media campaigns
- Social media marketing and influencer engagement
- Brand messaging and content strategy
- Crisis management and media training
- Content writing and storytelling
- Event curation and project management
- Digital marketing and analytics
- Social purpose and social impact communications
These services are designed to support both for-profit and non-profit organisations looking to build brand awareness and connect with target audiences. The Umami Collective’s experience includes launching celebrity restaurants in Singapore, developing global messaging for fitness chains expanding into the US, and helping start-ups establish their footing in new markets.
Who They Help
The agency works primarily with purpose-driven brands, social enterprises, and non-profits that have a story to tell but need strategic support to communicate it effectively. They also partner with start-ups and established companies in sectors like lifestyle, food and beverage, fitness, and social impact. The Umami Collective’s client base includes both local Singaporean businesses and international organisations looking to enter or grow within the Asian market. Their work with vloggers in the UK and fitness brands in the US demonstrates a global reach, while their focus on social good branding and non-profit media relations highlights a commitment to meaningful impact.
Approach and Philosophy
The Umami Collective describes itself as a small team of brand strategists, PR communicators, and “all-round nice guys.” Their approach is grounded in the belief that even the best products will fail without the right communication strategies. They focus on fresh, targeted, and engaging campaigns that are effective rather than flashy. The agency does not claim expertise in every industry, but positions itself as expert communicators who can adapt to a client’s specific needs. Their process involves understanding a brand’s purpose, developing clear messaging, and executing campaigns that drive results. The Umami Collective also emphasises project management and analytics to ensure campaigns are measurable and aligned with client goals.
Location and Credentials
Based in Singapore, The Umami Collective operates from an office at 229617. The agency’s central location in one of Asia’s key business hubs allows it to serve clients across the region and beyond. Since its founding in 2013, the team has built a reputation for delivering effective communications campaigns for a diverse range of clients. Their experience spans multiple countries and industries, giving them a broad perspective on what works in different markets. The Umami Collective is particularly well-suited for brands that want to combine traditional PR with digital marketing and social purpose messaging.
The Umami Collective is a good fit for organisations that need a partner to help them articulate their mission, engage with influencers, and build media relationships. Start-ups, social enterprises, and purpose-driven brands in Singapore or looking to enter the Singapore market will find their services especially relevant. For those seeking a small, experienced team that focuses on storytelling and impact, The Umami Collective offers a practical, results-oriented approach to public relations and communications.
Key facts
- Team size: 1-10 employees
- Headquarters: Singapore, 229617
- SIC codes: 8742
Keywords & focus
Topics and areas The Umami Collective works with.
- media relations
- social media
- marketing
- branding
- public relations & communications services
- pr for purpose
- media campaigns
- digital marketing
- brand support
- marketing and advertising
- influencer outreach
- media relations campaigns
- non-profit media relations
- media training
- crisis management
- brand messaging
- pr strategy
- project management
- social purpose
- content strategy
- social enterprise branding
- content writing
- storytelling
- social good branding
- impact storytelling
- analytics
- event curation
- influencer engagement
- content development
- social impact communications
- +36 more
Technologies
Route 53, Gmail, Google Apps, Amazon AWS, Google AdWords Conversion, Google AdSense, Google Font API, Mobile Friendly, Google Plus, Data Storage, Remote, Databricks, Android, AI
Industries served by The Umami Collective
The Umami Collective works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Singapore
If you are looking for alternatives or more options in Singapore, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Umami Collective
Common questions and answers about The Umami Collective, their services, location, and how to work with them.
- Where is The Umami Collective located?
- The Umami Collective is headquartered in Singapore.
- What services does The Umami Collective offer?
- The Umami Collective offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Umami Collective serve?
- The Umami Collective serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Umami Collective a verified PR agency?
- The Umami Collective is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Umami Collective?
- You can visit their website at http://www.theumamicollective.com
- How many reviews does The Umami Collective have?
- The Umami Collective has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Umami Collective founded?
- The Umami Collective was founded in 2013.
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