The Wicked PR

The Wicked PR, founded in 2011 by PR strategist and trend consultant Saskia Neirinckx, operates from its headquarters at 3 Solvynsstraat in Antwerp, Belgium. This Antwerp-based agency has carved out a distinctive niche at the intersection of lifestyle communications, trend forecasting, and food and hospitality expertise. Rather than positioning itself as a one-size-fits-all firm, The Wicked PR focuses on delivering made-to-measure solutions for brands in fashion, food, interior design, and lifestyle sectors. The agency’s small but razor-sharp team brings a blend of strategic consultancy and hands-on execution, with a particular strength in trendwatching and trend hunting that informs its work across public relations, content creation, and brand storytelling.

Specialist Expertise in Food, Fashion, and Trend Forecasting

The Wicked PR distinguishes itself through deep sector knowledge, especially in food and beverage and fashion PR. The agency’s team describes itself as “food nerds,” and this passion translates into concrete offerings such as curated food tours in London and trend reports designed for food professionals. These food tours allow clients to tap into the latest London food trends, while trend reports provide actionable insights for brand reputation management and strategic planning. In fashion and lifestyle PR, The Wicked PR applies similar trend-driven thinking, using brainstorm sessions and trend reports to help brands stay ahead of the curve. The agency also promotes local talents where possible, reflecting a commitment to elevating emerging voices within Belgium’s creative ecosystem. This trend-focused approach is not just about forecasting—it is woven into every service, from media outreach to influencer outreach, ensuring that clients’ stories are both timely and relevant.

How The Wicked PR Applies Its Skills

The agency’s methodology blends strategic PR consultancy with creative execution. For clients, this means starting with a clear vision: The Wicked PR helps define PR strategies, coordinate them with marketing, social media, and e-commerce plans, and avoid hype-driven decisions. Instead of pushing influencer campaigns because they are trendy, the team focuses on maximizing each brand’s potential with smart, goal-oriented ideas. On the ground, this translates into press releases, press conferences, bloggers’ events, product mailings, content creation, and event management—including parties and art shows. The agency also emphasizes media impact maximization, ensuring that every media outreach effort is targeted and effective. Copywriting and content creation are core services, supporting brand storytelling across owned and earned channels. The Wicked PR’s team describes its approach as “getting shit done and general ass-kicking,” a tone that reflects a pragmatic, no-nonsense attitude toward public relations and communications.

Services and Specialties

Based on the agency’s described capabilities and industry keywords, The Wicked PR offers a range of services tailored to lifestyle, food, fashion, and interior design brands. These include:

• Strategic PR consultancy and brand reputation management
• Trendwatching, trend hunting, and trend reports for brands
• Media outreach and media impact maximization
• Influencer outreach and influencer relationship management
• Content creation, including copywriting and brand storytelling
• Event management (press conferences, bloggers’ events, parties, art shows)
• Food tours and trend reports for food and hospitality professionals
• Brainstorm sessions and retail concepts development
• Social media strategy and execution
• B2B communications support

These services are delivered by a team that prides itself on being small but razor-sharp, offering made-to-measure solutions rather than cookie-cutter packages.

Who The Wicked PR Works With

The Wicked PR is a strong fit for lifestyle brands, fashion houses, food and beverage companies, hospitality businesses, and interior design firms that value trend-driven communications. The agency is particularly suited to clients looking for strategic PR consultancy that goes beyond press releases—those wanting to align their PR with broader marketing and social media strategies. Food professionals seeking to understand London food trends or launch new concepts will find the agency’s food tours and trend reports especially valuable. Similarly, fashion and lifestyle brands that want to tell authentic stories through media outreach, influencer outreach, and content creation will benefit from The Wicked PR’s approach. Based in Antwerp, Belgium, the agency serves both local talents and international clients, offering a blend of global trend awareness and local market knowledge. For businesses that need a hands-on, strategic partner rather than a large, impersonal agency, The Wicked PR provides the focused expertise and creative energy to elevate their public relations and communications efforts.