The Worker Agency
The Worker Agency is a public relations agency based in Berkeley (founded 2018).
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About The Worker Agency
The Worker Agency was founded in 2018 in Berkeley, United States, with a clear mission: to provide strategic communications support for organizations working on social justice, labor rights, and progressive change. Rather than offering generic PR services, the firm was built from the ground up to serve nonprofits, labor unions, and advocacy groups that often lack the resources for high-level communications strategy. Based in Berkeley, California, The Worker Agency operates at the intersection of public relations and grassroots organizing, aiming to help clients win campaigns that improve people's lives.
Current Focus and Approach
The Worker Agency concentrates on narrative building and campaign strategy for clients involved in racial justice, environmental justice, immigrant rights, and worker solidarity. The agency works closely with organizers to develop long-term public relations strategies, manage urgent situations, and drive narrative shifts for meaningful outcomes. A key part of their approach is stakeholder collaboration—bringing together experts, organizations, and researchers to build coalitions that can counter opposing narratives effectively. For example, their #NoTechForICE campaign highlighted the role of tech companies in immigration enforcement, while their work on public safety narratives in the Bay Area has supported community-driven alternatives to policing. The Worker Agency also supports global coalitions on issues like sustainable supply chains in the auto industry and tech sector organizing.
Services and Specialties
The Worker Agency offers a range of services tailored to the needs of progressive organizations and labor unions. While the full scope of offerings is not exhaustively listed, based on their keywords and industry focus, their likely capabilities include:
- Advocacy and communications campaign development
- Social media strategy and management
- Crisis response and media training
- Brand voice and messaging development
- Coalition building and stakeholder collaboration
- Event production and content creation
- Power mapping and strategic planning
- Influencer relations and media outreach
- Storytelling and narrative shift initiatives
These services are designed to help clients not only get their message out but also build lasting influence within their sectors. The Worker Agency emphasizes long-term strategy over one-off tactics, often working with organizers to develop multi-year plans that adapt to changing political and social landscapes.
Who Benefits from Working with The Worker Agency
The Worker Agency is a natural fit for nonprofits, social justice groups, labor unions, and progressive organizations that need strategic communications support but may not have the budget for large, traditional PR firms. Their work is particularly relevant for groups involved in immigrant rights, environmental justice, racial justice, and worker solidarity campaigns. Clients in the Bay Area and across the United States who are looking to build public campaigns, manage crises, or shift narratives on complex issues like tech industry organizing or auto supply chain ethics will find a partner in The Worker Agency. The firm is also well-suited for organizations that value collaboration with researchers, artists, and other stakeholders to amplify their impact. Overall, The Worker Agency provides a grounded, campaign-focused approach to public relations that prioritizes real-world outcomes over brand visibility alone.
Key facts
- Team size: 11-50 employees
- Headquarters: Berkeley, California, United States
- Address: Berkeley California United States
- SIC codes: 8742
Keywords & focus
Topics and areas The Worker Agency works with.
- public relations & communications services
- consulting
- stakeholder collaboration
- immigrant rights advocacy
- brand voice
- advocacy campaigns
- campaign strategy
- coalition building
- social media strategy
- event production
- leadership development
- worker solidarity campaigns
- public campaigns
- racial justice narratives
- influencer relations
- nonprofit organization
- public relations agencies
- art projects
- auto industry supply chain
- tech industry organizing
- strategic planning
- media training
- environmental justice campaigns
- political campaigns
- public relations
- power mapping
- content creation
- storytelling
- media outreach
- public safety narratives
- +16 more
Technologies
Gmail, Google Apps, MailChimp SPF, Slack, WordPress.org, Typekit, Android, Gusto, Data Analytics, Webmail, Circle, Remote, AI
Industries served by The Worker Agency
The Worker Agency works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Berkeley
If you are looking for alternatives or more options in Berkeley, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Worker Agency
Common questions and answers about The Worker Agency, their services, location, and how to work with them.
- Where is The Worker Agency located?
- The Worker Agency is headquartered in Berkeley.
- What services does The Worker Agency offer?
- The Worker Agency offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Worker Agency serve?
- The Worker Agency serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Worker Agency a verified PR agency?
- The Worker Agency is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Worker Agency?
- You can visit their website at http://www.theworkeragency.com
- How many reviews does The Worker Agency have?
- The Worker Agency has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Worker Agency founded?
- The Worker Agency was founded in 2018.
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