Think Big Media PR

Think Big Media PR is a boutique public relations agency based in Boulder, United States, with a core focus on the travel, ski, outdoor lifestyle, and non-profit sectors. Founded in 2013, the agency has carved out a niche by combining senior-level strategic thinking with hands-on execution, particularly for clients who value authentic storytelling over formulaic press releases. While small in size, Think Big Media PR emphasizes a "big impact" approach, offering tailored communication solutions that range from crisis management to influencer campaigns.

Specialist Expertise in Outdoor and Lifestyle PR

Think Big Media PR’s strongest asset is its deep understanding of the outdoor recreation and lifestyle industries, which is a natural fit given its location in Boulder, Colorado—a hub for outdoor enthusiasts and active brands. The agency works extensively with ski resorts, travel destinations, and outdoor gear companies, leveraging its knowledge of seasonal trends and media cycles. For non-profit clients, Think Big Media PR applies the same strategic rigor, often focusing on cause-driven campaigns that require sensitive messaging and community engagement. This dual expertise allows the agency to craft narratives that resonate with both adventure-seeking consumers and mission-driven audiences.

How They Apply Their Strategy

The agency’s approach revolves around senior-level strategy, meaning clients work directly with experienced practitioners rather than junior staff. Think Big Media PR starts each engagement with a thorough analysis of the client’s market position and goals, then develops a customized plan that integrates media relations, social media communications, and event planning. For example, a ski resort client might benefit from a targeted press relations campaign timed to the winter season, paired with social media measurement to track engagement. The agency also handles crisis management, which is particularly relevant for tourism and outdoor brands that face unpredictable weather, safety issues, or public scrutiny. By maintaining a tight focus on these industries, Think Big Media PR can offer nuanced advice that generalist agencies might miss.

Services Offered

While the agency does not publish a full service menu, its keywords and industry focus suggest a comprehensive suite of capabilities. Typical offerings for a boutique PR firm like Think Big Media PR include:

• Public relations & communications strategy
• Media relations and press outreach
• Social media communications and measurement
• Event planning and management
• Marketing strategy and advertising support
• Crisis communication and reputation management
• Influencer and content partnerships

These services are delivered with a focus on measurable outcomes, such as media placements, social media growth, or event attendance. Think Big Media PR’s small size allows for flexibility, enabling the team to pivot quickly when client needs change—a key advantage in fast-moving industries like travel and outdoor lifestyle.

Who They Work With

Think Big Media PR is best suited for small to mid-sized brands, tourism boards, non-profit organizations, and lifestyle companies that value personalized attention and strategic depth. Clients who are tired of large agencies where they feel like a number will find a collaborative partner in Think Big Media PR. The agency’s location in Boulder, United States, also gives it a natural connection to the Rocky Mountain region, making it an ideal choice for ski resorts, hiking gear brands, or Colorado-based non-profits. However, its work is not limited to the local area; Think Big Media PR has experience with national campaigns and can adapt its storytelling to broader audiences. For any organization seeking to amplify its message without the overhead of a large firm, Think Big Media PR offers a compelling mix of expertise, agility, and industry-specific knowledge.