This Is Helm
This Is Helm is a public relations agency based in Brisbane (founded 2021).
This profile is unclaimed. Register as an agency to claim it.
About This Is Helm
Founded in 2021 by long-time collaborators Rachel Jones and Andrew Cavallaro, This Is Helm was created to fill a specific gap in the market: the need for a consultancy that could bridge the gap between strategic planning and emotional storytelling. Based in Brisbane, Australia, the agency was born from the founders' shared belief that the best destinations and experiences are those designed with both analytical rigour and heartfelt creativity. Rather than treating public relations and marketing as afterthoughts, This Is Helm embeds them into the very fabric of how places and brands are conceived.
A Strategy-First Approach to Place and Experience
This Is Helm operates as a strategy-first consultancy, meaning every project begins with a deep understanding of the client's vision, audience, and market context. The agency's work spans the full lifecycle of a destination or brand — from initial concepting through to ongoing communications. Their process is intentionally narrative-led: they help clients define their story, then design the physical and digital experiences that bring that story to life. This approach is particularly relevant for the travel, tourism, hospitality, property, and design sectors, where differentiation often hinges on authentic, memorable experiences. The team at This Is Helm balances practical business objectives with poetic, human-centred storytelling to unlock strategic opportunities that might otherwise remain hidden.
Services: From Concepting to Communications
The agency's service offering is divided into two main streams: concepting and communications. Under concepting, This Is Helm provides brand positioning, product and experience concepting, place vision, business case development, brand strategy, naming and brand identity, destination master planning, precinct placemaking strategy, guest journey mapping, and customer experience strategy. On the communications side, the agency handles public relations (including earned media strategy, press office management, and media events), marketing (owned and paid channel strategy, campaign ideation and management), and market representation (B2B sales strategy, tourism industry engagement, and travel trade events). This dual capability allows This Is Helm to guide clients from the initial idea through to market activation and ongoing audience engagement.
- Brand Positioning & Strategy
- Product & Experience Concepting
- Destination Master Planning
- Precinct Placemaking Strategy
- Guest Journey Mapping
- Customer Experience Strategy
- Public Relations & Press Office Management
- Marketing Strategy & Campaign Management
- Market Representation & B2B Sales Strategy
- Tourism Industry Engagement & Travel Trade Events
Who This Is Helm Serves
This Is Helm is best suited for organisations in the travel, tourism, hospitality, property, and design sectors — particularly those seeking to reposition or launch a destination, precinct, or brand. The agency works with a diverse range of clients, from boutique private island resorts like Cempedak and Nikoi to global brands like Rolls-Royce and Small Luxury Hotels of the World. Other clients include Bullo River Station, Eurail, G Adventures, and Song Hotel. Whether the need is to define a new brand identity, craft a comprehensive marketing strategy, or manage ongoing press office and media relations, This Is Helm offers a cohesive, narrative-led approach that connects strategic depth with emotional resonance. For leaders in tourism, property development, or hospitality who want to move beyond standard PR and marketing, This Is Helm provides a rare combination of creative vision and practical execution from its base in Brisbane, Australia.
Key facts
- Team size: 1-10 employees
- Headquarters: 22 Ross St, Brisbane, Queensland, Australia, 4006
- Address: 22 Ross St , Brisbane Queensland Australia 4006
- SIC codes: 8742
Keywords & focus
Topics and areas This Is Helm works with.
- market representation
- brand development
- guest journey mapping
- marketing strategy
- pr
- destination master planning
- experience concepting
- tourism
- marketing
- hospitality
- brand strategy
- sales strategy
- press office management
- sales
- public relations
- creative
- strategy
- pr strategy
- precinct placemaking strategy
- brand experience
- travel
- customer experience
- press office
- content
- communications
- advertising
- property
- brand positioning
- brand identity
- product concepting
- +83 more
Technologies
Outlook, Microsoft Office 365, Squarespace ECommerce, Typekit, Facebook Widget, Facebook Custom Audiences, Facebook Login (Connect), Google Tag Manager, Mobile Friendly, Android, Remote, Attentive, AI, Canva
Industries served by This Is Helm
This Is Helm works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Brisbane
If you are looking for alternatives or more options in Brisbane, here are other public relations agencies in the same city you can compare.
Frequently asked questions about This Is Helm
Common questions and answers about This Is Helm, their services, location, and how to work with them.
- Where is This Is Helm located?
- This Is Helm is headquartered in Brisbane.
- What services does This Is Helm offer?
- This Is Helm offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does This Is Helm serve?
- This Is Helm serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is This Is Helm a verified PR agency?
- This Is Helm is listed on Online PR. Verification status is shown on their profile.
- How can I contact This Is Helm?
- You can visit their website at http://www.thisishelm.com.au
- How many reviews does This Is Helm have?
- This Is Helm has 0 client reviews with an average rating of 0.0 out of 5.
- When was This Is Helm founded?
- This Is Helm was founded in 2021.
Share your experience
Be the first to leave a review for This Is Helm.
Are you This Is Helm?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for This Is Helm? Visit their website to contact them directly.