This Is Inocenta

Founded in 2021, This Is Inocenta emerged in Mexico City with a clear purpose: to help brands communicate more effectively by bridging the gap between strategic thinking and creative execution. The agency was built on the belief that traditional PR and communications models often overlook the importance of design and customer experience. From its headquarters in the Cataluna neighborhood of Mexico City, Federal District, the team set out to offer a more integrated approach—one that treats every piece of communication as part of a larger, cohesive narrative.

A Holistic Approach to Communications

This Is Inocenta positions itself as a business partner that goes beyond standard PR and communications services. Rather than simply issuing press releases or managing media relations, the agency dives into the core conceptualization of products, new channels, and new developments. This means they work closely with clients to understand not just what needs to be said, but how it should look, feel, and be experienced across different touchpoints. Their focus on design thinking and customer experience ensures that every campaign or message is crafted with the end-user in mind, making communications more impactful and memorable.

Services and Specialties

While the agency’s core offering revolves around public relations and communications, their capabilities extend into several complementary areas. They specialize in content creation and design, digital influencer partnerships, and marketing campaign support across channels. A key differentiator is their expertise in visual storytelling—developing narratives that are not only written but also visually compelling. Below is a list of typical services provided by This Is Inocenta:

• Public relations and media relations
• Content creation and copywriting
• Visual storytelling and graphic design
• Digital influencer identification and management
• Customer experience strategy and design
• Marketing campaign development and execution
• Business storytelling and brand narrative development
• Design thinking workshops and creative strategy

This service mix allows the agency to act as a true business partner, helping clients from initial concept through to final delivery. Whether it’s launching a new product, repositioning a brand, or creating a multi-channel campaign, This Is Inocenta brings a blend of strategic rigor and creative flair that is rare in the Mexico City market.

Who Benefits from Their Approach

This Is Inocenta is best suited for companies and organizations that value integrated communications and want to move beyond siloed marketing and PR efforts. Startups and scale-ups in Mexico City looking to build their brand from the ground up will find the agency’s hands-on, collaborative style particularly useful. Established brands seeking to refresh their visual identity or improve customer engagement across channels can also benefit from their design-driven methodology. Because the team works as a business partner, they are ideal for clients who want a deep, ongoing relationship rather than a transactional one—where the agency is invested in the long-term success of the product or service. In a competitive market like Mexico City, This Is Inocenta offers a fresh perspective that combines the rigor of communications with the creativity of design, making them a valuable ally for any brand looking to tell its story more effectively.