This Is The Story

This Is The Story operates within the public relations and communications sector, specializing in content creation and editorial storytelling. While many agencies focus on media relations or crisis management, this firm has carved out a distinct niche by positioning itself as a “do-it-yourself magazine” that publishes in-depth articles on graphic design, organizes creative events, and runs educational activities. Based in Ho Chi Minh City, Vietnam, the agency blends traditional PR expertise with a hands-on, community-driven approach to communications.

Services and Specialties

Though the agency’s core focus is on public relations and communications, its service offerings are tailored to the creative and design industries. This Is The Story provides a range of capabilities that help brands and organizations build their narratives through editorial content, event production, and educational initiatives. Typical services likely include:

• Content creation and editorial storytelling for graphic design and creative sectors
• Media relations and press outreach within Vietnam’s design and arts communities
• Event planning and management for creative workshops, exhibitions, and networking gatherings
• Brand communications strategy for design studios, agencies, and educational institutions
• Social media management and community building around design and education topics
• Reputation management and thought leadership through original publishing

Methodology and Approach

This Is The Story takes a content-first approach to public relations. Instead of relying solely on press releases or media pitches, the agency creates its own editorial platform—essentially acting as a publisher for the design community. This allows the firm to generate original, high-quality content that serves both as a marketing tool for clients and as a resource for the broader creative audience. The agency’s methodology centers on authenticity and education, using events and publications to foster genuine engagement rather than transactional promotion. By organizing creative activities and educational programs, This Is The Story builds trust and visibility for its clients in a way that feels organic and community-oriented.

Location and Local Expertise

Based in Ho Chi Minh City, Vietnam, This Is The Story is deeply embedded in the local creative ecosystem. Ho Chi Minh City is a dynamic hub for design, media, and innovation in Southeast Asia, and the agency leverages this environment to connect clients with relevant audiences. The firm’s understanding of Vietnam’s cultural and business landscape allows it to craft communications strategies that resonate locally while maintaining professional standards. Whether working with Vietnamese startups or international brands looking to enter the market, This Is The Story brings a unique perspective shaped by its roots in the city’s thriving creative scene.

Who Should Work with This Is The Story

This agency is a strong fit for design studios, creative agencies, educational organizations, and brands that prioritize visual storytelling and community engagement. Businesses in the graphic design, architecture, fashion, or arts sectors will find alignment with This Is The Story’s editorial focus and event expertise. Companies seeking traditional, high-volume media placements may need a different partner, but those looking to build a meaningful narrative within Vietnam’s creative ecosystem will benefit from the agency’s specialized approach. If your brand values editorial depth and authentic connection over sheer reach, This Is The Story offers a compelling option in Ho Chi Minh City, Vietnam.