ThisPropaganda

ThisPropaganda is a public relations and communications consultancy based in Bucharest, Romania, that also offers political risk assessment and specialized training. Founded in 2022, the agency positions itself at the intersection of corporate communications, government relations, and strategic advisory. It serves clients who need to navigate complex regulatory environments, manage reputational risk, or build influence in Romania and the broader Central and Eastern European region.

Core Services and Specialties

ThisPropaganda operates across three main pillars: public relations, political risk consultancy, and educational courses. Within public relations, the agency provides strategic counsel for B2B organizations, social media management, and crisis communication. Its political risk consultancy focuses on helping businesses understand and mitigate risks arising from government policy, regulatory shifts, or geopolitical instability. The courses offered are likely aimed at professionals seeking to improve their skills in public affairs, risk management, or media relations.

• Public affairs and government relations
• Political risk assessment and consulting
• Strategic communications and crisis management
• Social media management for B2B and government clients
• Reputation and risk management advisory
• Professional training courses in PR and public affairs

Client Focus and Approach

While ThisPropaganda does not explicitly name its clients, its service mix suggests a focus on organizations with exposure to political and regulatory risk. These could include multinational corporations operating in Romania, local businesses in regulated sectors such as energy, infrastructure, or finance, and non-governmental organizations or trade associations. The agency likely works with companies that need to engage with government stakeholders or manage public perception during sensitive periods, such as election cycles or policy changes. Its B2B orientation means it prioritizes long-term advisory relationships over one-off campaigns. The inclusion of courses indicates a commitment to building capacity in the local market, helping professionals understand how public affairs and risk management intersect with communications.

Location and Credentials

Bucharest, the capital of Romania, is the natural home base for ThisPropaganda. Romania’s political and business environment has become increasingly dynamic, with EU membership, ongoing infrastructure investments, and evolving regulatory frameworks creating both opportunities and risks for companies. Being based in Bucharest allows the agency to maintain close ties with policymakers, journalists, and industry bodies. Founded in 2022, ThisPropaganda is a relatively new entrant to the Romanian PR market, but its focus on political risk consultancy and training is a distinctive niche. The agency’s name itself hints at a self-aware approach to communications—acknowledging the persuasive, sometimes contested nature of public relations, while offering grounded, fact-based advice.

ThisPropaganda is a suitable partner for organizations that require more than standard PR support. Companies entering the Romanian market, those facing regulatory scrutiny, or businesses preparing for a public affairs campaign will find value in its combined communications and risk advisory services. The courses also make it a good fit for professionals or firms looking to upskill their teams in public affairs or risk management. While not a large, full-service agency, ThisPropaganda offers a focused, specialized approach for clients who need to understand and influence the political and public landscape in Romania.