THOSE CATS

THOSE CATS is a public relations and communications agency based in Stockholm, Sweden, founded in 2019 with the explicit aim of offering an alternative to the rigid, traditional PR practices that still dominate much of the music and creative industries. Rather than relying on stale, one-size-fits-all campaigns, the agency focuses on a fresh, independent approach tailored to the needs of today's artists, creatives, and cultural professionals. Operating from its headquarters on Rorgaengargatan in Stockholm, THOSE CATS provides strategic communications support that is both warm and direct, ensuring messages are delivered to the right audiences through the right channels.

Who They Serve and How They Help

THOSE CATS primarily serves artists, musicians, and other creative professionals who require a more nimble and personalised approach to public relations. The agency recognises that many standard PR agencies still rely on outdated methods, leaving creatives underserved in a fast-evolving media landscape. By offering a friendly yet sharp tone of voice and a straight-to-the-point style, THOSE CATS helps clients cut through noise and connect meaningfully with their target audiences. The agency positions itself as a strategic partner, not just a service provider, working within clearly defined campaign frameworks and objectives to ensure every effort is purposeful and measurable.

Services and Specialties

THOSE CATS offers a comprehensive suite of services designed to cover the full spectrum of modern PR and promotional needs for creative professionals. Their work spans press relations, media outreach, broadcasting, radio, playlisting, event management, and digital and social media strategy. Additionally, the agency provides counselling and advisory services on the music industry as a whole, helping clients navigate complex market dynamics. While the agency's core focus is on music and culture, their approach is adaptable to other creative sectors that value independent, strategic communications. Based on their stated offerings and industry keywords, typical services include:

• Strategic project management for PR and promotional campaigns
• Press and media relations tailored to the music and creative industries
• Broadcasting and radio placement services
• Playlisting and digital music promotion
• Event planning and management for launches, tours, and showcases
• Digital and social media strategy and execution
• Industry counselling and advisory for music professionals

Location and Local Context

Based in Stockholm, Sweden, THOSE CATS benefits from being situated in one of Europe's most vibrant music and creative hubs. Stockholm has long been a launchpad for international music acts and a centre for innovative cultural production. The agency's location on Rorgaengargatan places it in the heart of the city's creative district, allowing close collaboration with local artists, venues, and media. While THOSE CATS is rooted in the Swedish capital, its approach is global in outlook, helping clients reach audiences both domestically and internationally. The agency's independence and focus on fresh thinking reflect the broader ethos of Stockholm's creative community, where tradition is often challenged by new, more agile methods.

Who THOSE CATS Is a Good Fit For

THOSE CATS is an ideal choice for independent artists, emerging musicians, and creative professionals who feel that conventional PR agencies do not understand their needs or fail to adapt to the modern media environment. The agency is particularly well-suited for those seeking a more personal, collaborative relationship with their communications team, and who value strategic thinking over template-driven campaigns. Whether launching a new project, planning a tour, or seeking to build a sustained media presence, clients who work with THOSE CATS can expect a focused, honest, and results-oriented partnership. The agency's small, independent structure means it can offer the flexibility and attention that larger firms often cannot, making it a strong option for those who want their story told with authenticity and impact.