tide-am

Based in Lorient, France, tide-am is a public relations and communications agency that brings together a decade of experience in the high-stakes world of offshore sailing. Founded in 2022, the agency was built by two partners who previously worked together in the competitive and demanding environment of ocean racing communication. This background gives tide-am a distinctive, action-oriented approach to PR, one that prioritizes precision, adaptability, and a deep understanding of how to manage complex projects under pressure.

From the Open Sea to the Boardroom

The agency’s core expertise lies in translating the logistical and narrative discipline of major sailing events into effective communication strategies for a broader range of clients. Having spent years coordinating media coverage, managing sponsors, and organizing events for world-class skippers and teams, the founders of tide-am apply the same rigorous project management to corporate and brand communications. Their work is characterized by a focus on activation—turning a plan into a tangible, impactful event or campaign. Whether it’s a product launch, a corporate anniversary, or a large-scale public operation, the agency uses its background in event organization to ensure that every detail, from the initial concept to on-the-ground execution, is handled with the same attention to detail required by a transatlantic race.

A Full-Service Communications Toolkit

tide-am positions itself as a one-stop shop for companies or organizations that need a complete, personalized communication ecosystem. While the agency is relatively new, its team’s cumulative experience allows them to offer a wide range of services. These typically include:

• Digital & Social Media: Community management, content creation for social networks, and digital activation strategies.
• Event Management (Événementiel): Full-spectrum event organization, from planning and logistics to on-site coordination.
• Editorial & Content Production: Writing (rédaction), editorial strategy, and content creation including video production and photography.
• Media & Public Relations: Press relations, media outreach, and public operations (opérations publiques).
• Sponsorship & Partnerships: Management of partner relations, sponsorship activation, and incentive programs.
• Marketing & Project Management: Strategic marketing support and comprehensive project management (gestion de projet).

This mix of capabilities means tide-am can handle both the strategic planning of a campaign and the hands-on tasks of producing its assets, making them a practical partner for clients who want a single point of contact for their communications needs.

Building Relationships That Last

The agency’s philosophy, encapsulated in its tagline “#YOUareTide,” emphasizes a collaborative and customized approach. Rather than offering cookie-cutter packages, tide-am focuses on building a deep understanding of each client’s identity and goals. The team is deliberately small and complementary, with each member being an expert in their own domain—whether it’s digital, events, or editorial. This structure allows them to be both specialized and interchangeable, ensuring consistent quality and continuity for the client. Based in Lorient, a city synonymous with ocean racing and innovation, tide-am is ideally positioned to serve clients in the sports, technology, and lifestyle sectors, as well as local businesses and institutions in Brittany and throughout France.

Who is tide-am a good fit for? The agency is best suited for organizations—from mid-sized companies to established brands—that value a hands-on, personalized service and need a partner capable of managing complex, multi-channel projects. They are an excellent choice for any client looking for a team that combines strategic thinking with the proven ability to deliver under pressure, particularly those who appreciate the unique perspective that comes from a background in competitive sailing and event management.