Toc Consultores

Toc Consultores was founded in 2022 in the upscale Las Condes district of Santiago, Chile, with a clear mission: to help organizations and individuals navigate the often turbulent waters of public perception. The agency emerged from a recognition that in today's hyper-connected environment, a single rumor or misstep can rapidly escalate into a full-blown crisis. Rather than simply reacting, the founders set out to build a consultancy that proactively shapes how clients are seen and heard across traditional media and social platforms. From its base in Las Condes, Toc Consultores works with companies, corporations, professional practices, and foundations throughout Chile.

Strategic Focus on Reputation and Crisis Management

At the heart of Toc Consultores' offering is a deep specialization in what they call "manejo del rumor" (rumor management) and "influencia social" (social influence). The agency understands that public opinion is not just shaped by official announcements but by the informal conversations, whispers, and narratives that circulate online and offline. Their approach combines strategic communications, marketing, and image consulting to build a resilient public persona. A significant part of their work involves preparing clients for potential crises through training and scenario planning, ensuring that when a rumor or negative story emerges, there is a clear, calm, and effective response ready. Toc Consultores helps clients control the narrative rather than letting it control them.

Core Services and Capabilities

While Toc Consultores does not list every service publicly, their stated expertise in crisis management, press campaigns, event production, and training points to a comprehensive suite of offerings. Based on their focus areas, the agency likely provides the following services tailored to the Chilean market:

• Crisis and Rumor Management: Developing rapid response strategies, monitoring public sentiment, and managing communications during high-stakes situations to protect and restore reputation.
• Media Relations and Press Campaigns: Crafting compelling press releases, securing interviews, and building relationships with journalists across print, broadcast, and digital outlets to ensure positive and accurate coverage.
• Image Consulting and Public Positioning: Advising executives, public figures, and organizations on how to present themselves consistently and authentically across all channels, from boardrooms to social media.
• Event Production: Planning and executing conferences, seminars, summits, and other high-level meetings that serve as platforms for thought leadership and stakeholder engagement.
• Training and Capacity Building: Offering workshops and coaching for teams on media handling, public speaking, crisis communication protocols, and effective use of social media to enhance influence.
• Social Influence and Digital Strategy: Leveraging creativity and data to build online communities, manage social media presence, and amplify positive messages while mitigating negative sentiment.

Toc Consultores emphasizes creativity and a human resources-oriented approach, recognizing that effective communication starts with well-prepared people. Their work often involves not just external messaging but also internal alignment, ensuring that an organization's culture and values are reflected in its public face.

Who Benefits from Toc Consultores' Expertise

The agency is a strong fit for a wide range of clients in Chile and beyond. Corporations looking to protect their brand during a product recall or leadership transition will find value in their crisis preparedness. Foundations and non-profits seeking to raise their profile and attract donors can benefit from their press and event production capabilities. Professional practices—such as law firms, medical groups, or consultancies—that need to build trust and authority in a crowded market will appreciate the image consulting and media training. Ultimately, Toc Consultores is best suited for any organization or individual in Las Condes and across Chile that understands that reputation is a strategic asset requiring constant, careful attention. By partnering with them, clients gain a partner focused on turning public perception into a competitive advantage, one carefully managed conversation at a time.