TOH PR
TOH PR is a public relations agency based in Dubai.
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About TOH PR
Founded in 2011 by Sophie Toh, TOH PR emerged from a recognized gap in the Middle East's luxury communications landscape. At a time when few agencies understood the nuances of high-end brand storytelling in the region, Toh saw an opportunity to build a firm that could bridge global luxury standards with local cultural sensitivities. The agency set up its headquarters in Dubai, United Arab Emirates, a city that itself was rapidly becoming a global hub for luxury, travel, and lifestyle. From the start, the agency focused on delivering strategic consultancy rather than just media placement, a philosophy that continues to define its approach today.
Current Focus and Regional Expertise
Today, TOH PR operates as a full-service public relations and communications agency with a strong emphasis on the Gulf Cooperation Council (GCC) region. While its core expertise lies in luxury consumer PR, the agency has also developed deep capabilities in food and beverage marketing, travel marketing, and lifestyle brand positioning. The team is known for its content-first approach, which prioritizes compelling storytelling over simple press releases. This methodology has helped the agency build a diverse client portfolio that includes prestigious names like Ferrari, Airbnb, and Peninsula Hotels. TOH PR's regional expertise extends beyond the UAE to include India and Lebanon, allowing it to offer nuanced campaigns that resonate across multiple markets.
Core Services and Capabilities
The agency provides a comprehensive range of services designed to help brands establish and grow their presence in the Middle East. TOH PR’s service offering typically includes:
- Strategic brand positioning and campaign strategy development
- Media relations and partnership building with regional outlets
- Regional influencer management and content collaborations
- Digital ecosystem setup, including social media management and digital campaigns
- Research and data-driven insights to inform communications
- Customer experience consulting and lead generation support
- Crisis management and reputation management
- Event management and experiential marketing
These services are underpinned by a strong focus on brand engagement and digital & social integration. The agency’s ability to combine traditional media relations with modern digital tactics makes it particularly effective for brands looking to navigate the complex media landscape of the GCC region.
Ideal Clients and Partnership Approach
TOH PR is best suited for international and regional brands in the luxury, lifestyle, travel, and food & beverage sectors that are looking to establish or strengthen their position in the Middle East. The agency works particularly well with B2C companies that require sophisticated brand storytelling and high-impact media partnerships. Given its experience with high-profile clients and its strategic consultancy approach, TOH PR is an excellent fit for brands that value deep regional knowledge, data-driven strategies, and a collaborative partnership over transactional media buying. Whether a brand is entering the market for the first time or seeking to refresh its communications strategy, TOH PR offers the kind of tailored, hands-on support that can make a significant difference in a crowded and competitive environment.
Key facts
- Team size: 11-50 employees
- Headquarters: Dubai, Dubai, United Arab Emirates
- Address: Dubai Dubai United Arab Emirates
- SIC codes: 7311
Keywords & focus
Topics and areas TOH PR works with.
- public relations
- media relations
- social media
- digital marketing
- communication
- public relations & communications services
- regional brand positioning
- f&b marketing
- gcc region
- luxury consumer pr
- research & data
- regional influencer management
- travel marketing
- brand storytelling
- consulting
- customer experience
- lead generation
- client portfolio
- services
- digital campaigns
- campaign strategy
- b2c
- brand engagement
- digital ecosystem setup
- regional expertise
- media partnerships
- brand positioning
- digital & social
- content-first approach
- strategic consultancy
- +82 more
Technologies
Outlook, GoDaddy Hosting, Media Temple SSL, Slack, WordPress.org, Apache, Google Tag Manager, Mobile Friendly, Shutterstock
Industries served by TOH PR
TOH PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Dubai
If you are looking for alternatives or more options in Dubai, here are other public relations agencies in the same city you can compare.
Frequently asked questions about TOH PR
Common questions and answers about TOH PR, their services, location, and how to work with them.
- Where is TOH PR located?
- TOH PR is headquartered in Dubai.
- What services does TOH PR offer?
- TOH PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does TOH PR serve?
- TOH PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is TOH PR a verified PR agency?
- TOH PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact TOH PR?
- You can visit their website at http://www.tohpr.com
- How many reviews does TOH PR have?
- TOH PR has 0 client reviews with an average rating of 0.0 out of 5.
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