Toon

Founded in 2007, Toon emerged from a desire to bridge the gap between creative storytelling and practical business objectives. Based in the small Dutch town of Geldermalsen, Netherlands, the agency has spent over fifteen years refining an approach that blends strategic thinking with hands-on production. What began as a small team focused on digital innovation has grown into a full-service agency known for its work in branding, content creation, and interactive media. Despite its modest headquarters at 20 De Aaldor in Geldermalsen, Toon serves a diverse range of clients, from local businesses to international retailers, all while maintaining a distinctly Dutch sense of pragmatism and design.

Strategic Branding and Digital Innovation

Toon’s core offering revolves around helping organizations define and express their identity. The agency works closely with clients to develop brand strategies, visual identities, and comprehensive marketing campaigns. A key part of their process involves understanding a brand’s culture and positioning before moving into execution. This often includes creating logos, color palettes, and typography systems that feel both modern and authentic. Toon also specializes in employer branding, helping companies attract talent by shaping how they present themselves as workplaces. Beyond static design, the agency develops interactive experiences, web applications, and websites that prioritize usability and visual impact. Their work in technology and interactive media ensures that digital touchpoints are not just attractive but functional.

Content Production and Storytelling

Toon places a strong emphasis on content that tells stories across multiple formats. The agency produces videos, podcasts, animations, and photography, all tailored to a client’s specific audience and goals. Their video work ranges from short social media clips to longer brand films, while their podcast production covers everything from concept development to distribution. Animation is another area of expertise, allowing Toon to create explainer videos, branded content, and visual narratives that stand out in crowded markets. The agency’s content marketing approach is grounded in strategy—each piece of content is designed to serve a purpose, whether that’s building awareness, educating customers, or driving conversions. By combining storytelling with data-driven insights, Toon ensures that content resonates with its intended audience.

E-commerce and Retail-Focused Services

Retail and e-commerce clients benefit from Toon’s specialized knowledge in this sector. The agency offers services tailored to online stores and physical retail environments, including webshop design, product photography, and brand campaigns that drive sales. Their experience with retail e-commerce extends to creating consistent brand experiences across channels, from social media to checkout. Toon also develops merchandise concepts and packaging designs that align with a brand’s visual identity. For businesses operating in the Netherlands and beyond, Toon’s understanding of the retail landscape helps them create campaigns that are both creative and commercially effective. The agency’s work in this area is supported by their broader capabilities in strategy and technology, ensuring that each project is grounded in a clear business rationale.

• Brand strategy and positioning
• Visual identity and logo design
• Website and web application development
• Content marketing and storytelling
• Video production and animation
• Podcast creation and distribution
• Photography and image production
• E-commerce and webshop design
• Employer branding and internal communications
• Interactive media and digital experiences

Toon is a strong fit for companies that need a partner capable of handling both strategic branding and hands-on production. Small to medium-sized businesses in the retail, e-commerce, and technology sectors will find particular value in their integrated approach. Organizations based in the Netherlands or looking to expand into the Dutch market can benefit from Toon’s local expertise and creative network. With a focus on clarity, culture, and measurable results, the agency is well-suited for clients who value design that serves a purpose. Whether you’re launching a new brand, refreshing an existing one, or building a complete digital ecosystem, Toon offers the skills and experience to bring ideas to life from their base in Geldermalsen.