Top Story Communications

Top Story Communications is a public relations and communications consultancy based in Salford, United Kingdom. Founded in 2008, the agency provides a full-service communications offering that spans from initial market research through to campaign delivery, with a particular emphasis on organisational development and training. Unlike many PR firms that focus solely on external messaging, Top Story Communications integrates change communication, employee engagement, and public affairs into its core service mix, making it a versatile partner for organisations seeking both strategic counsel and hands-on execution.

Services and Capabilities

Top Story Communications delivers a broad range of services designed to support clients across the entire communications lifecycle. The agency’s work typically begins with research and analysis, helping organisations understand their audiences, market dynamics, and internal culture before crafting messaging. From there, the team moves into strategy development, campaign planning, and creative execution. Key service areas include public relations, change communication, public affairs, and employee engagement. The agency also offers training and consultancy in organisational development and public speaking, along with design and web design capabilities to support digital communications. Below is a summary of likely specialties based on the agency’s stated expertise:

• Public relations and media relations
• Change communication and internal communications
• Public affairs and stakeholder engagement
• Employee engagement and organisational development
• Market research and audience insights
• Training and coaching (public speaking, communications skills)
• Design and web design for communications materials
• Consulting and management consulting for communications strategy

Industries and Client Focus

The team at Top Story Communications brings substantial experience in the energy, healthcare, transport, and public sectors. This industry focus means the agency is well-versed in navigating complex regulatory environments, managing sensitive stakeholder relationships, and communicating technical or policy-driven information to non-specialist audiences. For example, within the energy sector, the agency can support campaigns around sustainability, infrastructure projects, or community engagement. In healthcare, it can handle patient communications, public health messaging, or internal change programmes. The transport and public sector work often involves public affairs, consultation exercises, and service announcements. Top Story Communications is particularly suited to organisations that operate in regulated or mission-driven contexts, where clarity, trust, and advocacy are critical.

Approach and Philosophy

Top Story Communications positions itself as a consultancy that combines strategic thinking with practical delivery. The agency’s approach is grounded in research and insight, ensuring that recommendations are evidence-based and tailored to each client’s specific challenges. The inclusion of organisational development within its service offering suggests a focus on aligning internal culture with external messaging, helping clients manage change effectively and build employee buy-in. The team also emphasises training and capability-building, equipping clients with the skills to communicate more effectively long after a campaign ends. This blend of consulting, training, and creative execution allows Top Story Communications to act as both a strategic partner and an implementation resource.

Location and Credentials

Based in Salford, United Kingdom, Top Story Communications serves clients across the country, with particular strengths in the North West and nationally. Being headquartered in Salford places the agency in a vibrant business community, close to Manchester and with strong connections to regional media, public sector bodies, and industry networks. Founded in 2008, the agency has over a decade and a half of experience in the communications field. Its longevity suggests a track record of delivering results and maintaining client relationships. The agency is a good fit for mid-sized to large organisations, particularly those in the energy, healthcare, transport, or public sectors, that require a comprehensive communications service covering research, strategy, delivery, and training. It is also well-suited to organisations undergoing significant change, such as restructuring, mergers, or policy shifts, where effective communication is essential to success.