Total Public Relations Inc.

Total Public Relations Inc. is a communications agency based in Toronto, Canada, that works with brands across a range of industries—from luxury lifestyle and hospitality to consumer goods and destination marketing. The agency serves both emerging companies looking to build their presence and established organizations seeking to refresh their image or navigate complex reputational challenges. With a focus on creative storytelling and strategic media engagement, Total Public Relations Inc. helps clients shape public perception and generate meaningful visibility in competitive markets.

How Total Public Relations Inc. approaches brand communications

Total Public Relations Inc. positions itself as a partner that goes beyond traditional PR tactics. The agency emphasizes a customized media relations strategy designed to increase a company's visibility and generate positive publicity. Rather than relying on one-size-fits-all campaigns, the team develops tailored approaches that consider each client’s unique market position, audience, and goals. This includes identifying unconventional opportunities—whether through influencer collaborations, VIP press events, or multimedia content—that help brands stand out in crowded spaces. The agency also offers crisis communication and crisis management services, ensuring clients have a plan in place for protecting their reputation when challenges arise.

The agency’s name reflects its philosophy: Transforming Opportunities Through Alternative Lenses (TOTAL). This framework encourages looking at brand challenges from fresh perspectives, often leading to creative solutions that might not emerge from a more conventional PR playbook. For clients in luxury lifestyle branding or destination rebranding, this approach can be particularly valuable, as it allows for storytelling that feels both authentic and aspirational.

Services and specialties

Total Public Relations Inc. offers a comprehensive suite of services spanning public relations, marketing communications, and digital strategy. Based on the agency’s stated focus areas, typical capabilities include:

• Media relations and press release distribution
• Social media management and influencer collaborations
• Content creation (written, video, and multimedia)
• Branding and design creative (including design amp creative work)
• Digital marketing and digital advertising
• Media planning and media strategy
• Event management and VIP press events
• Crisis communication and crisis management
• Multi-language content development
• Broadcast media and video production
• Consulting and marketing communications strategy

These services allow Total Public Relations Inc. to act as a full-service partner for clients who need integrated support across earned, owned, and paid media. The agency’s ability to produce video content and manage broadcast media relationships makes it especially suitable for brands that rely on visual storytelling or have complex media needs. Additionally, the inclusion of multi-language content suggests the agency can support clients targeting diverse audiences in Canada and beyond.

Location and market presence

Headquartered at 135 Village Green Square in Toronto, Ontario, Total Public Relations Inc. is well-positioned to serve clients in one of Canada’s largest and most dynamic media markets. Toronto is home to a dense concentration of national media outlets, broadcasters, and digital publishers, giving the agency direct access to key journalists and influencers. The city’s multicultural population also aligns with the agency’s offering of multi-language content and culturally nuanced campaigns. While the agency is based in Canada, its focus on luxury lifestyle branding and destination marketing suggests it may work with clients across North America and internationally, particularly those looking to reach Canadian audiences or leverage Toronto as a gateway market.

Total Public Relations Inc. is a good fit for companies that value creative, unconventional approaches to public relations and want a partner that can handle both strategic planning and hands-on execution. The agency is particularly well-suited for lifestyle brands, tourism boards, and organizations in need of crisis communication support. Clients who appreciate a blend of traditional media relations with modern digital tactics—such as influencer collaborations and multimedia content—will find the agency’s service set relevant. For businesses in or targeting the Toronto market, working with a locally rooted agency that understands the region’s media landscape can be a practical advantage.