Totem Fashion Paris

Founded in 1992 by Kuki de Salvertes and Patrick Girault, Totem Fashion Paris emerged at a time when the global fashion industry was rapidly professionalizing its approach to communication and event management. The agency was born from a clear need: to provide fashion houses and institutions with a dedicated partner capable of orchestrating the complex logistics and press relations that define a successful runway show or brand launch. Located in the heart of Paris at 17 Rue de Bassano, Totem Fashion Paris has since become a fixture in the city’s fashion communication ecosystem, evolving alongside the industry it serves.

Current Focus and Leadership

Today, Totem Fashion Paris is led by Sébastien de Brito, who continues the agency’s tradition of blending strategic communication with hands-on event production. The agency’s core mission remains the promotion of both French and international fashion labels and institutions. Its work spans from emerging designers seeking their first major exposure to established houses looking to maintain relevance in a crowded market. Totem Fashion Paris operates at the intersection of press relations, event logistics, and brand storytelling, with a particular emphasis on the live, experiential moments that define fashion seasons. The agency’s deep roots in Paris, France—a global fashion capital—give it an inherent advantage in understanding the local market while its international network allows it to execute projects across multiple cities.

Services and Specialties

Totem Fashion Paris offers a comprehensive suite of services tailored to the fashion industry, focusing on visibility, precision, and global reach. The agency organizes nearly 25 fashion shows and events each year, coordinating everything from venue selection and production management to guest lists and media coverage. Its press communication services ensure that brands receive targeted exposure in relevant trade and consumer publications. The agency also handles global event coordination, managing logistics for shows in major fashion capitals including Paris, New York, London, Tokyo, Milan, and Florence. Typical services include:

• Fashion show organization and production management
• Press communication and media relations for fashion brands
• Global event coordination across international fashion weeks
• Brand visibility strategy and storytelling
• Institutional communication for fashion bodies and organizations
• Logistics management for runway shows and launch events
• Guest list curation and VIP relations

These offerings are designed to meet the specific demands of the fashion calendar, where timing, presentation, and media impact are paramount. Totem Fashion Paris’s experience in handling high-stakes events in multiple time zones makes it a reliable partner for brands looking to scale their presence.

Who Benefits from Working with Totem Fashion Paris

Totem Fashion Paris is best suited for fashion labels, designers, and institutions that require a dedicated communications and events partner with a proven track record in the industry. Emerging brands seeking to make a strong debut during Paris Fashion Week will find value in the agency’s logistical expertise and press contacts. Established houses looking to expand their international footprint can leverage the agency’s network across New York, London, Tokyo, Milan, and Florence. Additionally, fashion institutions and trade organizations that need consistent, professional communication support will benefit from Totem Fashion Paris’s institutional knowledge and long-standing presence in Paris, France. The agency’s focus on live events and press relations makes it particularly effective for brands that prioritize runway shows, presentations, and high-impact media moments over digital-only strategies. For any fashion entity aiming to strengthen its narrative and physical presence in key markets, Totem Fashion Paris offers a grounded, experienced approach to public relations and communications.