Twende Experience

Twende Experience is a communications agency based in Las Rozas, Community of Madrid, Spain, that specializes in internal communication, employee experience, and employer branding. Founded in 2015, the agency operates with a clear focus on transforming how organizations engage with their people, using communication as a strategic lever for cultural change and business alignment. The name "Twende," which means "Let's go, let's do it" in Swahili, reflects the agency's energetic and action-oriented approach to helping companies navigate change and build more authentic connections with their employees.

Core Services and Specialties

Twende Experience focuses primarily on internal communication and human resources services, with a strong emphasis on employee experience design and cultural transformation. The agency's service offering is built around helping organizations communicate more effectively from the inside out. Key areas of expertise include:

• Internal communication planning and strategy
• Employee experience design and journey mapping
• Employer branding and employee value proposition development
• Cultural transformation and change management
• Corporate storytelling and multimedia communication
• Internal social networks and corporate intranet design
• Employee advocacy programs
• Strategic communication for mergers, acquisitions, and organizational change
• Corporate events and internal branding campaigns

These services are delivered by a multidisciplinary team that combines expertise in communication, human resources, and organizational development. Twende Experience approaches each engagement with a focus on understanding employee emotions and communication channels, ensuring that strategies are both human-centered and aligned with business objectives.

Who They Help

Twende Experience works primarily with large organizations and multinational companies across various sectors. Their client roster includes well-known names such as SegurCaixa Adeslas, BNP Paribas, Obramat, Fundación Cruz Roja Española, Hays España, Vithas, and OHLA, among others. These clients typically face challenges related to internal communication, cultural transformation, employee engagement, and change management. The agency also serves organizations undergoing mergers, acquisitions, or significant structural changes, where clear and authentic internal communication is critical to success. Twende Experience's experience spans both B2B and B2C environments, with a strong emphasis on helping companies articulate their employee value proposition and foster a sense of belonging among their workforce.

Approach and Philosophy

Twende Experience's methodology is grounded in the belief that authentic communication drives transformational impact. The agency designs strategies to define where an organization needs to go, plans the path to get there, and executes with agility and flexibility through creative campaigns, channels, and content. Their approach is consultative and collaborative, working closely with internal teams to ensure that communication initiatives are not only effective but also sustainable. Twende Experience emphasizes the importance of measuring employee emotions and communication channel effectiveness, using data to refine strategies and demonstrate return on investment. The agency's energy and motivation—captured in their Swahili-inspired name—are evident in their commitment to driving change in a way that feels genuine and engaging for employees at all levels.

Location and Credentials

Headquartered in Las Rozas, in the Community of Madrid, Spain, Twende Experience operates primarily in the Spanish market but has experience working with global organizations and multinational teams. The agency's Las Rozas base allows it to serve clients throughout Spain and Europe, with a team that brings together years of experience improving communication for large enterprises. Since its founding in 2015, Twende Experience has built a reputation for delivering practical, results-oriented internal communication and employee experience solutions. Their work with clients such as BNP Paribas, Hays España, and Fundación Universitaria San Pablo-CEU demonstrates their ability to handle complex communication challenges across industries including finance, healthcare, construction, and education.

Twende Experience is a strong fit for organizations that recognize the strategic value of internal communication and employee experience but need expert guidance to design and implement effective programs. Companies undergoing cultural transformation, merger integration, or employer branding initiatives will find the agency's multidisciplinary team and action-oriented approach particularly valuable. For businesses based in Spain or with Spanish-speaking workforces, Twende Experience offers a combination of local market understanding and global best practices in employee communication and engagement.