UGA Crisis Communication Think Tank

Based in Athens, Georgia, United States, the UGA Crisis Communication Think Tank operates from the campus of the University of Georgia as a specialized program within the C. Richard Yarbrough Professorship in Crisis Communication Leadership. While many PR agencies in the United States focus on broad marketing or media relations, this think tank distinguishes itself by concentrating exclusively on the academic and practical dimensions of crisis communication. Situated in the university town of Athens, known for its vibrant music scene and Southern hospitality, the think tank draws on the intellectual resources of the Henry W. Grady College of Journalism and Mass Communication, offering a unique blend of research, education, and commentary that sets it apart from traditional agency models.

What the UGA Crisis Communication Think Tank Does

The UGA Crisis Communication Think Tank serves primarily as a research and educational hub rather than a standard PR firm. Its core mission is to advance the field of crisis communication through rigorous academic study, practical insights, and professional development. The think tank is composed of faculty members from the Department of Advertising and Public Relations who specialize in crisis communication and related topics. These experts produce original research, write commentary on current crisis events, and develop practical tips for leaders navigating high-pressure situations. The program also invites industry professionals to affiliate with the coalition and contribute curated blog posts, fostering a dialogue between academia and practice. By providing a location for research and discussion, the think tank helps bridge the gap between theoretical frameworks and real-world application.

Services and Specialties

While the UGA Crisis Communication Think Tank does not offer traditional agency services like media buying or event planning, its expertise lies in crisis-specific areas that are critical for organizations facing reputational threats. Based on its mission and academic focus, likely services and specialties include:

• Crisis communication research and analysis
• Commentary and media analysis of newsworthy crisis events
• Development of crisis communication frameworks and best practices
• Educational programs for graduate and undergraduate public relations students
• Curated blog posts and thought leadership content
• Workshops and seminars on crisis leadership
• Consultation on crisis communication strategies

Who They Serve and Their Expertise

The primary audience for the UGA Crisis Communication Think Tank includes journalists, PR professionals, and organizations seeking authoritative commentary on crisis events. Journalists covering breaking news or high-profile crises can turn to the think tank for expert analysis and context, as faculty members are available to provide quotes and insights. Additionally, the think tank serves the academic community by educating graduate and undergraduate students in public relations, preparing the next generation of crisis communicators. The expertise of the faculty covers the origins and evolution of crisis communication research, from foundational theories to contemporary case studies. This makes the think tank a valuable resource for anyone looking to deepen their understanding of how crises unfold and how leaders can respond effectively.

The UGA Crisis Communication Think Tank is best suited for journalists seeking expert commentary, PR professionals wanting to stay current on crisis research, and organizations that value academic rigor in their crisis planning. It is not a full-service agency but rather a specialized resource for those who need deep, research-backed insights into crisis communication. Whether you are a reporter covering a major scandal or a communications director looking to refine your crisis playbook, the think tank offers a credible, scholarly perspective rooted in the heart of Athens, United States.