UMO agency

UMO agency is a creative digital agency based in Madrid, Spain, that provides public relations and communications services with a particular focus on the entertainment and music industries. Founded in 2020, the agency positions itself as a young, dynamic 360-degree partner for artists and brands seeking to stand out in crowded markets. Their work spans digital strategy, brand partnerships, and media relations, with a strong track record of representing high-profile musical talent.

Services and Specialties

UMO agency offers a comprehensive suite of public relations and communications services tailored to the unique needs of artists and lifestyle brands. While the agency does not list individual service lines, their work with major musicians suggests capabilities in the following areas:

• Media relations and press outreach for music releases, tours, and brand collaborations
• Digital content creation and social media management for artists and brands
• Crisis communications and reputation management in the entertainment space
• Event planning and coordination for launches, premieres, and promotional appearances
• Strategic brand partnerships and influencer marketing campaigns
• Creative direction for visual assets, including music videos and album artwork

These services are delivered through a 360-degree approach, meaning UMO agency can handle everything from initial strategy to execution across multiple channels. Their digital-first orientation makes them particularly effective for clients who need to build or maintain a strong online presence.

Who They Help

UMO agency primarily serves artists and brands in the Latin music and entertainment sectors. Their client roster includes a wide range of internationally recognized musicians: Carla Morrison, Ayra Starr, Ana Tijoux, María Becerra, Trueno, YENDRY, J Balvin, Mora, Corina Smith, Eladio Carrión, Miky Woodz, GORDO, Bely Basarte, Villano Antillano, Barei, Ptazeta, Saiko, Noel Schajris, and Danna Paola. This list spans genres from reggaeton and Latin pop to indie and alternative, indicating the agency’s versatility in working across different musical styles and audiences. For brands, UMO agency likely provides similar services, helping companies connect with younger, culturally engaged consumers through music and entertainment partnerships.

Approach and Philosophy

As a relatively new agency founded in 2020, UMO agency brings a fresh, agile perspective to public relations and communications. Their youthful energy is reflected in their ability to adapt quickly to changing digital trends and audience behaviors. The agency emphasizes differentiation—helping clients stand out in competitive spaces by crafting unique narratives and visual identities. Their 360-degree model means they can coordinate all aspects of a campaign, from initial concept to final measurement, ensuring consistency across traditional media, social platforms, and live events. This integrated approach is particularly valuable for artists and brands that need to maintain a cohesive image across multiple touchpoints.

Location and Credentials

Based in Madrid, Spain, UMO agency operates from Calle Miguel Yuste 21 in the Community of Madrid. Being located in one of Europe’s most vibrant cultural capitals gives the agency direct access to a diverse network of media outlets, event spaces, and industry professionals. Madrid’s status as a hub for Latin music and entertainment also aligns well with the agency’s client base, which includes many artists with strong followings in Spain and Latin America. While UMO agency is a relatively young firm, its roster of established musicians demonstrates its ability to secure meaningful media coverage and brand opportunities for high-profile clients.

UMO agency is a good fit for artists, record labels, and lifestyle brands looking for a nimble, digitally savvy partner to handle their public relations and communications needs in the Spanish and Latin American markets. Their hands-on, creative approach is best suited for clients who value innovation and are willing to take calculated risks to stand out. For brands seeking to enter the music space or artists aiming to expand their reach, UMO agency offers the blend of industry knowledge and digital expertise needed to make an impact.