Unglow

Unglow is a public relations and communications agency based in Paris, France, specializing in media relations and influence marketing for technology startups and fast-growing innovative companies. The agency positions itself as a straightforward, no-nonsense partner for businesses that want to build authentic brand visibility without relying on superficial tactics. Unglow focuses on helping disruptors—companies challenging established industries—cut through the noise with targeted press campaigns and meaningful influencer outreach.

Services and Specialties

Unglow offers a focused set of services designed to amplify the media impact of tech startups. The agency’s core offering revolves around media relations, with an emphasis on connecting innovative companies with journalists and influencers who cover technology, business, and innovation. Key areas of expertise include:

• Media relations campaigns for startups and disruptors
• Influence marketing and influencer outreach for authentic communication
• Crisis communication and reputation management
• Press campaign strategy and media content design
• B2B media relations and targeted content creation
• Startup media impact analysis and reporting
• Relations with web press and specialized journalists

These services are tailored to meet the needs of companies that require a hands-on, results-driven approach to public relations. Unglow’s work often involves crafting media content that resonates with specific audiences, managing press relations for product launches, and building long-term relationships with key influencers in the tech ecosystem.

Who They Help

Unglow primarily serves technology startups and high-growth companies that are looking to establish or strengthen their presence in the media. The agency works with businesses that are disrupting traditional sectors—whether in software, hardware, fintech, health tech, or other innovative fields. Unglow’s clients are typically at a stage where they need to generate buzz, attract investors, or build credibility through earned media coverage. The agency also assists companies navigating reputation challenges or seeking to reposition their brand in a competitive market. By focusing on startups, Unglow has developed a deep understanding of the unique pressures and opportunities these companies face, from limited budgets to the need for rapid media impact.

Approach and Philosophy

Unglow’s approach is grounded in authenticity and substance. The agency explicitly avoids what it calls “superficial discourse” and instead prioritizes meaningful, well-researched stories that resonate with journalists and audiences alike. This philosophy is reflected in their tagline, which emphasizes working “without colorants or preservatives”—a metaphor for stripping away hype and focusing on real value. Unglow’s process typically begins with understanding a client’s core narrative and target audience, then developing a media strategy that leverages their expertise in tech media relations. The agency also offers a free white paper titled “10 Tips for Successful PR” as a resource for startups looking to improve their own media outreach, demonstrating their commitment to educating the broader startup community.

Location and Credentials

Unglow is headquartered at 5 Avenue Ingres in the 16th arrondissement of Paris, France. Being based in one of Europe’s major startup hubs gives the agency direct access to a vibrant ecosystem of journalists, influencers, and industry events. Paris serves as a strategic location for Unglow, allowing the agency to stay connected with the latest trends in tech media and influence marketing. While the agency’s primary focus is on the French market, its services are relevant for any company seeking to build media relations in Europe or globally. Unglow’s team brings experience in both traditional press relations and digital influence, making them a versatile partner for startups that need to navigate the intersection of old and new media.

Unglow is a good fit for tech startups and innovative companies that value genuine storytelling over flashy marketing gimmicks. If your business is disrupting an industry and you need a PR partner that understands the nuances of tech media, influence marketing, and crisis management, Unglow offers a focused, no-frills approach. The agency’s Paris base and expertise in startup media relations make it particularly well-suited for companies operating in the French and European tech scenes, though its methods can apply to any market where authenticity and impact matter.