Unorthodox Group
Unorthodox Group is a public relations agency based in Lethabong (founded 2014).
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About Unorthodox Group
Unorthodox Group, founded in 2014, is a holding company that operates at the intersection of public relations, communications, and sports management. Based in Lethabong, South Africa, the firm has built a reputation for serving clients across multiple sectors, including finance, non-profit, and sports. Through its two main subsidiaries—Unorthodox PR and Unorthodox Sport—the group offers a blend of strategic communications and athlete representation, with a particular focus on the African market.
Specialized Services Across Industries
Unorthodox Group tailors its offerings to meet the distinct needs of clients in public relations, communications, and sports. The agency’s services are designed to support both corporate entities and individual athletes, with an emphasis on storytelling and brand management. Key capabilities include:
- Public relations & communications services for B2B and B2C audiences
- Media relations and client outreach across Southern Africa, Ghana, and Nigeria
- Sports branding and athlete management for professional teams and individuals
- Event management and events services for corporate and non-profit clients
- Market research and strategic partnerships to guide brand positioning
- Digital media and marketing & advertising support for multi-market campaigns
- NGO communication and nonprofit organization management
- Financial planning and financial services communications
These services reflect the agency’s ability to handle complex projects that require both local insight and pan-African reach. Unorthodox Group’s work often involves coordinating with stakeholders across different countries, making its multi-market outreach a valuable asset for clients expanding within the continent.
Methodology and Approach
Unorthodox Group’s methodology centers on creative, strategic, and impactful storytelling. The agency emphasizes a boutique approach, meaning it works closely with each client to develop tailored narratives that resonate with target audiences. For public relations campaigns, the team focuses on media relations and client outreach, leveraging their network of journalists and influencers across Africa. In sports management, Unorthodox Group assists athletes with brand development, contract negotiations, and career planning, ensuring they are well-positioned both locally and globally. The firm’s pan-African focus allows it to navigate diverse markets, from Johannesburg to Accra and Lagos, while maintaining consistent quality in communication strategies.
Location and Reach
Headquartered at Johannesburg Rd in Lethabong, Gauteng, Unorthodox Group operates from a strategic base in South Africa. The agency’s location in Lethabong provides access to one of the continent’s most dynamic economic hubs, while its subsidiary structure enables it to serve clients across Southern Africa, Ghana, and Nigeria. This geographic spread is particularly relevant for clients in finance, non-profit, and sports, who often require coordinated communications in multiple countries. By maintaining a presence in these key markets, Unorthodox Group can offer localized support without sacrificing the consistency of a unified brand message.
Unorthodox Group is a suitable partner for organizations and individuals seeking a focused, boutique agency with deep roots in African markets. Its dual focus on public relations and sports management makes it especially relevant for sports brands, financial services firms, and non-profits looking to build or strengthen their presence across the continent. The agency’s experience in talent management and event management also serves clients who need hands-on support for athlete representation or large-scale events. Whether for a multinational corporation or a professional athlete, Unorthodox Group provides a practical, results-oriented approach to communications in South Africa and beyond.
Key facts
- Team size: 1-10 employees
- Headquarters: Johannesburg Rd, Lethabong, Gauteng, South Africa, 2090
- Address: Johannesburg Rd , Lethabong Gauteng South Africa 2090
- SIC codes: 7389
Keywords & focus
Topics and areas Unorthodox Group works with.
- public relations & sports manager
- public relations & communications services
- public relations
- africa market
- financial planning
- athlete management
- pan-african pr
- marketing & advertising
- sports branding
- client outreach
- event management
- public relations agencies
- b2b
- market research
- brand management
- ngo communication
- talent management
- digital media
- sports management
- multi-market outreach
- media relations
- services
- strategic partnerships
- finance
- non-profit
- events services
- public relations & communications
- financial services
- nonprofit organization management
Technologies
Slack, WordPress.org, Bootstrap Framework, Google Font API, Apache, Mobile Friendly, Micro
Industries served by Unorthodox Group
Unorthodox Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Frequently asked questions about Unorthodox Group
Common questions and answers about Unorthodox Group, their services, location, and how to work with them.
- Where is Unorthodox Group located?
- Unorthodox Group is headquartered in Lethabong.
- What services does Unorthodox Group offer?
- Unorthodox Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Unorthodox Group serve?
- Unorthodox Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Unorthodox Group a verified PR agency?
- Unorthodox Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Unorthodox Group?
- You can visit their website at http://www.unorthodox-group.com
- How many reviews does Unorthodox Group have?
- Unorthodox Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Unorthodox Group founded?
- Unorthodox Group was founded in 2014.
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