Upgrade Comunicación
Upgrade Comunicación is a public relations agency based in Escazu (founded 2011).
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About Upgrade Comunicación
Founded in 2011 in Escazu, Costa Rica, Upgrade Comunicación emerged from a recognition that brands needed more than just press releases to navigate an increasingly fragmented media environment. The agency's founders saw an opportunity to build a communications firm that could bridge traditional public relations with the then-emerging digital landscape, offering clients a comprehensive approach to reputation management and brand positioning. Based in the VMG Business Center in San José, the agency quickly established itself as a versatile player in the Costa Rican market, focusing on 360-degree strategies that integrate both conventional and digital channels.
Current Focus and Approach
Today, Upgrade Comunicación operates with a strong emphasis on innovation and talent development. The agency positions itself as a strategic partner for organizations seeking to manage their reputation across multiple touchpoints. Their approach is rooted in personalized consulting, where each client receives tailored communication plans designed to achieve specific business objectives. The team brings together specialists with experience in diverse communication challenges, from crisis management to sustainability narratives. Upgrade Comunicación has also integrated AI-driven tools into their workflow, allowing for more precise analytics and content optimization. A notable aspect of their current work is a commitment to gender equity, evidenced by their collaboration with Aequales on initiatives like the Ranking PAR 2025, which promotes gender equity in Central America.
Services and Capabilities
The agency offers a broad spectrum of services that span both traditional and digital disciplines. Their public relations practice includes media relations, press management, media tours, and crisis communication. On the digital side, they provide SEO, SEM, social media management, community management, and influencer marketing. Upgrade Comunicación also produces a wide range of audiovisual content, including video production, animation, infographics, photography, podcasts, and streaming. Their internal communications expertise helps organizations align their workforce with corporate messaging. Additionally, they offer customized training in areas such as spokesperson preparation and vocal coaching. Below is a summary of their key service areas:
- Public relations and press management
- Digital strategy including SEO, SEM, and social media
- Crisis communication and reputation management
- Audiovisual content creation (video, animation, photography, podcasts)
- Internal communications and community management
- Influencer marketing and branded content
- Sustainability consulting and gender equity initiatives
- Analytics and measurement using proprietary platforms
- Event management for esports and gaming
- Customized training and certification programs
Who Benefits from Upgrade Comunicación
Upgrade Comunicación is well-suited for mid-sized to large organizations in Costa Rica and Central America that require integrated communication strategies. Companies in sectors such as technology, consumer goods, tourism, and corporate services will find value in their ability to blend traditional media outreach with digital engagement. The agency is particularly relevant for brands facing reputation challenges, those launching sustainability initiatives, or organizations seeking to improve internal communication and employee engagement. Their expertise in gender equity and sustainability also makes them a strong partner for companies prioritizing corporate social responsibility. Startups and growing businesses looking to establish a professional communications function will benefit from their consultative approach, while established brands can leverage their crisis management and media training capabilities. Overall, Upgrade Comunicación serves clients who need a reliable, locally grounded partner with a broad skillset and a focus on measurable results.
Key facts
- Team size: 11-50 employees
- Headquarters: Escazu, San Jose Province, Costa Rica
- Address: Escazu San Jose Province Costa Rica
- Annual revenue: 3100000
- SIC codes: 7381
Keywords & focus
Topics and areas Upgrade Comunicación works with.
- comunicacion interna
- comunicacion
- video
- gestion de prensa
- relaciones publicas
- seo
- infografia
- estrategias de comunicacion
- redes sociales
- manejo de crisis
- influencers
- mercadeo
- newsletters
- analitica
- animacion
- voceria
- media tours
- podcast
- streaming
- fotografia
- sem
- public affairs
- public relations & communications services
- eventos de esports y gaming
- relaciones públicas
- certificación en equidad de género
- gestión de comunidades
- content creation
- branded content
- plataforma par de medición
- +57 more
Technologies
Gmail, Blue Host, Google Apps, Slack, Facebook Widget, reCAPTCHA, Bootstrap Framework, Google Font API, Mobile Friendly, Facebook Custom Audiences, Nginx, WordPress.org, Facebook Login (Connect), Google Tag Manager, Google Maps, Gusto
Industries served by Upgrade Comunicación
Upgrade Comunicación works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Escazu
If you are looking for alternatives or more options in Escazu, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Upgrade Comunicación
Common questions and answers about Upgrade Comunicación, their services, location, and how to work with them.
- Where is Upgrade Comunicación located?
- Upgrade Comunicación is headquartered in Escazu.
- What services does Upgrade Comunicación offer?
- Upgrade Comunicación offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Upgrade Comunicación serve?
- Upgrade Comunicación serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Upgrade Comunicación a verified PR agency?
- Upgrade Comunicación is listed on Online PR. Verification status is shown on their profile.
- How can I contact Upgrade Comunicación?
- You can visit their website at http://www.upgradecomunicacion.com
- How many reviews does Upgrade Comunicación have?
- Upgrade Comunicación has 0 client reviews with an average rating of 0.0 out of 5.
- When was Upgrade Comunicación founded?
- Upgrade Comunicación was founded in 2011.
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