upperscore

Founded in 2021 in the vibrant 20th arrondissement of Paris, upperscore emerged from a clear gap in the French communications landscape: the need for a specialized agency dedicated to the rapidly growing worlds of sport, esport, and gaming. With its headquarters at 32 Rue Piat, the agency was established to bridge the divide between traditional sports media and the digital-native audiences that define modern fandom. From its inception, upperscore set out to combine deep industry knowledge with strategic communications, helping brands and organizations navigate the unique dynamics of competitive entertainment.

A Focused Approach to Modern Communications

Based in Paris, France, upperscore operates at the intersection of public relations and digital culture. The agency’s core expertise lies in crafting narratives that resonate with both mainstream sports enthusiasts and the highly engaged communities surrounding esports and gaming. By understanding the nuances of these sectors—from live event coverage to influencer-driven content—upperscore positions its clients within the broader conversation of entertainment and technology. The agency’s Parisian base provides access to a rich ecosystem of media, event organizers, and creative talent, allowing it to execute campaigns that feel both locally grounded and globally relevant.

Core Services and Specialties

While specific service offerings are not detailed, upperscore’s focus on sport, esport, and gaming communications suggests a comprehensive suite of PR and communications capabilities tailored to these industries. Typical services for an agency of this profile include:

• Strategic media relations and press office management for sports organizations, gaming publishers, and esports teams
• Influencer and creator partnerships to amplify brand messages within gaming communities
• Crisis communications and reputation management for high-profile competitive events
• Content creation including press releases, feature pitches, and multimedia assets for digital and traditional outlets
• Event promotion and coverage for tournaments, launches, and industry conferences
• Social media strategy and community management tailored to platforms like Twitch, Discord, and YouTube
• Sponsorship activation and partnership storytelling for brands entering the esports space

Who Benefits from upperscore’s Expertise

upperscore is particularly well-suited for organizations operating in the sport, esport, and gaming sectors that require specialized communications support. This includes game developers and publishers launching new titles, esports organizations seeking to build their brand presence, and sports federations or leagues exploring digital engagement. The agency also serves brands looking to authentically enter these spaces, leveraging Paris as a hub for European gaming culture. With its founding in 2021, upperscore brings a fresh perspective to an industry that demands agility, cultural fluency, and a deep understanding of how audiences interact with competitive entertainment. For any stakeholder seeking to tell a compelling story within sport, esport, or gaming, upperscore offers a focused, knowledgeable partner based in the heart of France.