Usha'll Try

Based in Geneva, Switzerland, Usha'll Try is a public relations and communications agency founded in 2020 that takes an unconventional approach to brand storytelling. While many agencies focus on corporate messaging, Usha'll Try draws on a personal journey of exploration—testing recipes, traveling to understand different cultures, and promoting wellness and social responsibility—to help clients connect with audiences through authentic, lifestyle-driven narratives. The agency's home base in Geneva places it at the crossroads of international diplomacy and multicultural exchange, a fitting backdrop for its emphasis on community, culture, and wellbeing.

What Usha'll Try Does

Usha'll Try positions itself as a communications partner that specializes in translating personal discovery into public engagement. The agency's work spans public relations and communications services, with a strong focus on the consumer goods, food and beverages, and health, wellness & fitness sectors. Rather than following a one-size-fits-all model, Usha'll Try develops campaigns that feel organic and relatable, often weaving in elements of travel, cuisine, and lifestyle. The agency's founder originally launched the project as a self-discovery journey—trying new recipes, exploring cultures, and sharing those experiences with a community on Instagram and YouTube—and that ethos now shapes how it approaches client work. For businesses looking to stand out in crowded markets, Usha'll Try offers a fresh perspective rooted in curiosity and genuine human connection.

Who They Serve

The agency primarily works with brands in the consumer goods, food and beverages, and health and wellness industries. These are companies that understand the value of community-driven marketing and want to engage consumers on a deeper level. Usha'll Try is particularly well-suited for businesses that produce artisanal or culturally inspired products, such as specialty foods, wellness supplements, or lifestyle goods. The agency also serves organizations focused on social responsibility, helping them communicate their missions in ways that resonate with modern, values-driven audiences. Because of its Geneva base, Usha'll Try is able to tap into a diverse, international clientele, from Swiss startups to European brands seeking to expand their reach.

Areas of Expertise

Usha'll Try brings a multidisciplinary skill set to its public relations and communications work. While the agency tailors its offerings to each client, its core capabilities typically include:

• Media relations and press outreach for lifestyle, food, and wellness brands
• Content creation and storytelling, including blog posts, social media campaigns, and video features
• Community building and influencer collaborations, leveraging platforms like Instagram and YouTube
• Brand messaging and narrative development, with a focus on authenticity and cultural relevance
• Event promotion and experiential marketing tied to food, travel, or wellness themes
• Social responsibility communications, helping brands highlight their community and environmental impact

These services are delivered with an emphasis on creativity and relatability, reflecting the agency's own origins as a personal exploration of what sparks joy and inspires hidden passions.

Who Usha'll Try Is a Good Fit For

Usha'll Try is best suited for small to mid-sized brands in the consumer goods, food, and wellness sectors that want to break away from traditional PR formulas. Companies that value storytelling over hard selling, and that are open to campaigns built around cultural exploration, wellness, or community engagement, will find a natural partner here. The agency is also a strong choice for organizations based in or targeting European markets, given its location in Geneva, Switzerland. If you're a brand with a meaningful story to tell—whether it's about a unique recipe, a sustainable practice, or a commitment to wellbeing—Usha'll Try can help you share it in a way that feels personal and inviting.